As her character in Fuzuê, Fernanda Rodrigues will work behind the scenes of the multishow prize that takes place this Tuesday evening (7) in Rio. One of those responsible will be the influencer Alícia de Braga e Silva from Globo’s seven o’clock soap opera for the digital broadcast of the Globo, which will broadcast the award for the first time on Open TV.
With 20 soap operas under her belt in her 32year career, Fernanda is happy to see the blogger leave fiction behind and interact with the public. “We will be on the red carpet in this fun atmosphere that mixes music, theater and fun,” said the actress in an interview with TV news.
In the story of Gustavo Reiz, Alícia is addicted to social networks. She will “work” for TV Globo in the digital environment and show everything behind the scenes of the awards ceremony. “Alicia has now won in life!” jokes Fernanda.
The campaign is part of the broadcaster’s strategy to increase the impact of Fuzuê. Gustavo Reiz’s debut soap opera on Globo has a worrying audience average after three months on air.
There is a strong movement behind the scenes to get the story out there and gain an audience. In addition to the changes in the plot, the house’s programs are receiving more and more requests to invite Fuzuê actors to participate.
Likewise, the cast was encouraged to prioritize these commitments when not recording their scenes. The broadcaster officially denies that there is a crisis behind the scenes of the seven o’clock soap opera due to low ratings. However, the steps taken to make the story more interesting speak for themselves.
Subscribe to the channel TV news You can watch videos revealing what will happen in Fuzuê and other soap operas on YouTube.