Sam and Snezana Wood have launched a new protein range called 28GO! launched, named after the fitness app Personal Trainer, which Sam sold last year for a whopping $71 million.
The Bachelor lovebirds shared the big career news on Instagram on Thursday.
Sam and Snez shared several photos of themselves posing with the protein products and announcing they were heading to Woolworths.
“A total pinch moment,” Snezana wrote.
The protein range includes 16 products including powders, bars, collagen water as well as mug cakes, mousse, pancake mix, banana bread and hot chocolate.
Bachelor stars Sam and Snezana Wood have launched a new protein range called 28GO! launched, named after fitness app Personal Trainer Sam, which sold for a whopping $71 million last year
Snezana said the couple tried to appeal to a wide range of customers.
“There really is something for everyone and we are so proud of it.” “We can’t wait for you to try it out and let us know what you think,” she concluded.
The photo showed the genetically blessed couple sampling the products together at their Melbourne home.
Sam sold his fitness program 28 by Sam Wood for a whopping $71 million in May last year.
The couple shared the big career news on Instagram on Thursday. Sam and Snez shared several photos of themselves posing with the protein products and announcing they were heading to Woolworths
The protein range includes 16 products including powders, bars, collagen water as well as mug cakes, mousse, pancake mix, banana bread and hot chocolate
The Melbourne-based entrepreneur sold the program to myDNA, which offers customers fitness and health plans based on an analysis of their DNA results.
“I’m so proud of what we’ve achieved so far and even more excited about the future with myDNA,” Wood told news.com.au at the time.
As part of the deal, Wood became an investor in myDNA and held a five percent stake.
Since launching 28 by Sam Wood in 2016, the program has attracted more than 400,000 users and worked with companies such as Woolworths and Blackmores.
Sam sold his fitness program 28 by Sam Wood for a whopping $71 million in May last year
In 2018, Wood invested $1 million in the 28 by Sam Wood program to make it a larger competitor in the fitness space.
Dennis Bastas, chairman of myDNA, told AFR that 28 by Sam Wood’s bespoke app and website was a key factor in the $71 million deal.
“Sam has a large following and the platform itself offers a beautiful user experience. “Honestly, the appeal of acquiring his company from a myDNA perspective was that all the people were on board,” Bastas said.
Fun: The 28 by Sam Wood program includes fun and challenging workouts, as well as recipes and meal plans to help people get back in shape