Eras Tour the tour that made Taylor Swift a multimillionaire

Eras Tour, the tour that made Taylor Swift a multimillionaire, shakes Argentina Gestión

A day before the first of the three concerts that the American artist will give begins Taylor Swift In Buenos AiresThe surroundings of the Most Monumental Stadium, where the concerts will take place that will bring together about 50,000 people per show, began to be covered this Wednesday with a phenomenon that has revolutionized Argentina and other countries South America.

The tour, whose name refers to the presence in the concert of songs from the artist’s various albums, arrives in Buenos Aires, one of the few cities in South America where, along with Sao Paulo and Rio de Janeiro, the singer’s spectacular concerts take place. in Brasil.

As the Argentine currency is heavily devalued, tickets to see the artist in Argentina are among the cheapest for the international “Swiftie” community, including the price of plane tickets, and it attracts a large audience from other countries to see the artist want to experience live experience.

(Photo: Bloomberg)

Taylor Swift’s “The Eras Tour” has boosted her net worth to over $1 billion, according to a Bloomberg analysis. According to the most comprehensive report on the pop star’s net worth, the singer is one of the few artists who has amassed a ten-figure fortune almost entirely from her music.

“I came from Peru and financed it with all my savings,” Ana, a 26-year-old girl, told EFE.

The follower wanted to travel without knowing anything about it Argentina and guided only by her love for Taylor Swift. And this musical event caused thousands of his fans to save money for months for this moment.

As Andrea, 21, says, when she found out she was coming, she saved up and was able to buy the ticket with the help of her parents.

ALSO READ: Taylor Swift boosts Universal Music Group’s third-quarter revenue

But the artist’s arrival in Buenos Aires had more than just an economic impact. This also led to many fans gathering in tents outside the River Plate field for months to get the best seats.

“We are a tent with about 35 people and have been waiting since the end of May. We organize ourselves using Excel so that she is never left alone,” says Andrea.

Her friend Yanina explains that to take part in these camps you have to accumulate around 144 hours each.

Andrea notices that they spend their time in the tents in different ways. Some like her when she studies. Others prepare the “outfits” for the concert. And some go there to rest after work.

And the clothes that the “Swifties” wear at the concerts are of utmost importance to the fans.

Everyone wants their clothing to have a reference to an artist’s album. “I choose Reputation because it’s my favorite album and I bought it a month ago,” says Ana.

A musical phenomenon

For years, the American singer has become a mass phenomenon, conquering various aspects of the artistic world.

One of the most recent is the premiere of her music documentary “Taylor Swift: The Eras Tour”, which within a few days surpassed the records of other similar projects by artists such as Justin Bieber or Michael Jackson.

“I first watched the film with my cousin in our outfits and it was a very nice experience and we were full of anticipation again,” says Andrea.

It is clear that the strength of this community moves mountains on all fronts. For example, the interpreter’s current partner, American football player Travis Kelce, has become popular among fans who know nothing about the sport but also don’t care.

“All the people who are important to her are automatically important to us,” says Andrea.

The mobilization is also impressive on social networks and even reaches politics: in several reports from “Swifties” they are opposing Javier Milei, the libertarian candidate who will run in the second round of the presidential elections in Argentina.

It’s obvious that this event is not an easy concert for Taylor Swift fans, who see the Buenos Aires experience as something they’ve been waiting for for years.

“It means a lot to me. She’s like a mother because when I need her, her songs are there,” explains Ana.

She asks them to hopefully do more music and concerts so that she can enjoy it more and continue to accompany them because she feels like they are growing with her.

ALSO READ: Taylor Swift conquers the North American box office with “The Eras Tour”.