In order for television to function properly, it also needs people who are qualified for certain functions.
For example: Talk TV! From the beginning, it has had leaders in many of its sectors such as Monica Pimentel, Rogério Gallo, Maurício Nunes, Alberico Souza Cruz, José Emílio Ambrósio and others as organizers of such a good first impression. Modern equipment straight away, a desire to position yourself and put yourself in a position to assert yourself in the competition. And presenters like Adriane Galisteu, Marcelo Rezende, Valéria Monteiro, Fernanda Lima and many others.
At the time, his management even considered it justified to boldly launch the slogan “the fastest growing television in Brazil”.
It is unfortunate that this was no longer the case so quickly.
Of all the good professionals, there are none left. What’s worse is that not only was there no replacement, but many of these features were simply eliminated. Today it is more like “QI who nominates”, a real circle of friends.
For example, there were never again artistic and programming directors, which explains a lot of what’s happening.
Restart TV! It’s no coincidence that today is the worst prime time ever. The lowest in history.
A feather.
And knowing that to change this game a little you just need work and the desire to do it without even having to take any money out of your pocket.
For example
When it comes to primetime Rede TV! Luciana Gimenez and Daniela Albuquerque are two of the main stars of the house.
But is it appropriate to place one on Wednesday and another on Thursday, with the same program format? Sofa, armchair, conversation…
In reverse gear
At every television station in the world, and at the most important ones here, it falls to the artist to create and make a product viable, to the programming team to agree the day and time in the program, and to the commercial that sells it.
It’s that simple, don’t you think? But in some places it’s the other way around: you first want to know who is buying. Sell the gossip and plant it later.
Copa America
One can assume that the Copa America issue between Globo and Brax, the rights holder, has developed well.
It is already being finalized and announced, including how the business model will work.
Questions
As for the Copa América and Globo, to finalize the value it was still necessary to define, perhaps even missing, whether there will be a second window. If anyone else can come in, please.
Of course, if it is exclusive, the price is different.
It’s the time
After Ilhéus, Globo will begin recording the remake of “Renascer” next week in the picturesque town built in its studios.
The first chapter of the soap opera will air on January 22, 2024.
Slow process
Each governmentaffiliated television has its own peculiarities and procedures that are very different from traditional ones. They face bureaucratic problems that are often difficult to overcome.
This is true in general, but even more so with TV Brasil.
Listen
How long have you been announcing the return of the daily newspaper “Sem Censura”, which will now be headed by Cissa Guimarães?
Do you know since when? April. Do you also know what measures have been taken so far? None. There isn’t even a pilot forecast yet.
Obstacles
In addition to the natural stages to overcome, the availability of funds, permits, approvals and others, there is also the worst of all, namely the antibody on duty.
On these public television channels there are people who call themselves “owners of the toy.” They don’t accept it, but they don’t accept it at all and vacate the throne. It’s like nobody comes in and nobody comes out. There is no one to take care of it.
Carolina’s interview
Tomorrow on Record’s Domingo Espetacular, among other reports, Carolina Ferraz will feature an interview with Dinorah Santana, Daniel Alves’ exwife, with bombshell details from the 10 years of their marriage.
Dinorah claims she was defending her exhusband in Spain at the time of the accusation, but says she was taken advantage of and deeply regrets it.
Next month
Originally it was supposed to be now, between next week and the week after, but the recording of the pilot for Benjamin Back’s new program was ultimately scheduled for December.
There is already one and there was a request for a second one, with some adjustments that will be final. Directed by Tiago Galassi. It doesn’t have a title yet.
action
Director André Luís’ film Tração, starring Marcos Pasquim, Paola Rodrigues, Nelson Freitas Jr. and André Ramiro, is now streaming after its theatrical screening.
It will be released on Prime Video at the end of the month.
recording
Boutique Films began recording the second and third seasons of “Mal me Quer” in a coproduction with Warner BD.
The series, which already starred Julia Rabello and Felipe Habib, is getting new names in the cast. Zecarlos Machado, Sandra Corveloni, Marco Gonçalves and Luana Tanaka for example.
begin
The release of “Stand Up Minha Vida é uma Joada” is confirmed for the 23rd.
The film’s cast includes Fabio Rabin, Marco Luque, Carol Castro, Fafy Siqueira and Wellington Muniz. It is Rabin’s first most dramatic work.
Thin 1
Roberto Manzoni, Magrão, left us last Thursday evening. Someone who has always been one of the craziest and most popular in this world called television. Great stories.
Together with Roberto Buzoni, he was one of the first to delve into the complicated science of programming. No coincidence, because the two of them have put into practice what Silvio Santos and Boni invented earlier on SBT and Globo. Between the last minute change of film and the soap opera being canceled from the air, there was a little bit of everything. And much more. There was even a day when Magrão decided to ask Silvio Santos for a raise, who didn’t want to talk to him anymore. They were bad. The conversations were moderated by Luciano Calegari.
Thin (2)
Magrão started on television as a VT operator at Globo when Silvio Santos was still buying time slots there. Life connected his paths until he became program director at TV S Rio and then São Paulo.
At another time, the SS had decided to send Gugu Liberato away because “Viva Noite” had poor results. Gugu tried in every possible way to get Detto Costa as director, but since he worked with the owner, there was no possibility. Detto nominated Magrão and worked behind his back as much as possible. The program exploded. Then came “Sunday Legal” and other stories and deeds. Rest, Magrão. It was worth a lot!
Bate discount
• Actress Carol Duarte will perform a short season of her first solo “A Visita” at the SESC Belenzinho Show Room starting the 24th.
• Paramount+ is in the market and looking for a new partnership for its sports broadcasts…
• … Apparently there are already two good options.
• HBO Max has finished picking up the series “City of God.” There are six episodes. Produced by O2 Films.
• The recording of “Clube da Espelunca” on TNT, a sitcom with Neusa Borges in the cast, was again scheduled to end on the 20th.
• Agenda: On Monday at 7 p.m., the President of São Paulo, Júlio Casares, will receive the Anchieta Medal and the Diploma of Gratitude from the City of São Paulo.
• Globo asked for suggestions and began working on other titles for the Daniel Ortiz soap opera…
• …But within their own dramaturgy, most consider “A Vovó Vanido” to be one of the most impressive things the story will present…
• …It is no coincidence that Arlete Salles was chosen for the role of this grandmother.
• The series “This Is Us,” now in its second season, premieres on Globo on the 30th.
• Renato Scarpin plays “Engolindo Sapo 2” at the Teatro Maria Della Costa. The first one was assembled 14 years ago.
• At Globo it has been decided that despite the introduction of the programs until April and other innovations introduced, there will be no changes to the morning and afternoon schedule…
• … Everything, including Patrícia Poeta and Ana Maria Braga, will continue exactly as it is.