It’s a ratings war between Rai and Mediaset, who move the programs like pieces on a chessboard to achieve maximum results. At stake are the rich advertisements that companies compete for. So it happens that at the last moment the expected debut of “Io canto”, Gerry Scotti’s new program, takes place. it has been postponed from tonight to next Thursday. The reason spread yesterday concerns the competition that the program would have suffered this evening from Rai2 will host the tennis match between Jannik Sinner and Holger Rune, third group game of the ATP Finals in Turin. A comparison that seemed frightening after the last game between Sinner and world number one Novak Djokovic received a good 14% of ratings.
This evening Mediaset wanted to program Big Brother as usual, which now brings home a whopping 20% of listeners for each episode. And Rai? In this case too, the public broadcaster has moved its chess pieces: The first episode of the new series “The Professor” with ratings champion Alessandro Gassman, scheduled for tonight, has been postponed until next Thursday to accommodate Scotti’s debut. At this point we will see whether the placement of “Io canto”, whose debut has already been postponed several times, will change again. One thing is certain: no one between Rai and Mediaset wants to lose the ratings war. and prime time, the early evening, has now become a battleground.