Photo: Reproduction/iStock/alfexe
A new class of private services reserved exclusively for wealthy members is attracting attention in New York in the United States. The audience is not necessarily billionaires, but rather those who have enough money to enjoy a “parallel city” with many more luxuries and amenities.
According to New York Times surveys, New York’s superrich are increasingly seeking exclusive clubs, staff available 24 hours a day and have even offered hundreds of dollars for primetime reservations at prestigious restaurants such as the city’s best.
Housekeeping all day long
April Berube, head of the Wellington Agency, told the American newspaper that demand for 24hour domestic help among wealthy families in New York has increased since 2020.
According to April, the current price for a housekeeper is about $45 (about R$218) per hour, up from $30 (about R$145) before the pandemic. In addition, families are expected to provide health insurance and other benefits. Multiplying this value by 24 hours results in a value that is larger 5.2 thousand R$ per day. Per month, this salary can amount to more than R$156,000.
To manage this workforce, usually distributed in teams across multiple homes of the superrich, families hire a property manager. An experienced professional in this field can earn up to $350,000 per year R$1.6 millionat the current price.
When it comes to nannies, there is often a demand for groups of two or three rotating nannies who can stay with the family for four to seven days before passing on the work to the next professional. In this role you will typically earn around $120,000 per year R$528,000.
Private chefs are also common, whose positions can bring salaries of about $150,000 a year to a professional who handles lunch and dinner that’s about $150,000 a year R$727,000.
Among the specific roles, there are also laundry roles experienced laundresses earn about $50 per hour (R$242) Iron clothes.
Exclusive clubs
Membership at Remedy Place, which bills itself as “the world’s first social wellness club,” can cost up to $2,750 per month (around R$13,345). The package includes unlimited access to the “hyperbaric oxygen chamber, lymph compression suit, ice bath breathing classes and cryotherapy.”
The Zero Bond Club in NoHo, frequented by New York City Mayor Eric Adams, charges $3,850 per year (R$18,683), plus a US$1,000 (R$4,852) joining fee for “general” memberships for people aged 28 to 45.
Among them, Aman is considered the most expensive in the city. It opened in 2022 and requires an opening fee of US$200,000 (R$970,000) and US$15,000 (R$72,000) in pensions.
Luxury reservations
There are also those who want more discretion and even avoid private clubs in favor of eating and drinking in public but getting reservations at the city’s most popular restaurants is expensive. It’s common for superrich New Yorkers to bid for reservations on sites like Appointment Trader and Cita Marketplace.
According to the New York Times, a recent offer for two primetime tickets on Tuesday at Carbone — one of the city’s most acclaimed restaurants — was around $450 (approximately R$2,183). Please note that these reservation prices do not include the cost of the meal itself. To meet this demand, the owners of this restaurant are creating an exclusive membership club with an annual membership fee of $10,000 (R$48,000).
Source: Redação Terra