Shakira poses during the photocall before the Latin Grammy Awards 2023 gala. (ROCÍO RUZ / EUROPA PRESS)
Shakira was one of the big winners of the night Latin Grammy 2023, took place last Thursday, November 16th in Seville. The Colombian took over three of the most coveted awardsBest Song of the Year, Best Pop Song and Best Urban Fusion/Performance, proving she is one of the best singers in the world.
But beyond the awards, the Andalusian event was very special for those from Barranquilla and it was their great media return to Spain. Six months after moving to MiamiInspired by her separation from Gerard Piqué, she once again entered a Spanish stage and did it as only she can, through the front door and without leaving anyone indifferent. How did he get it? Perform two songs full of messages.
This may interest you: A former employee files charges against Shakira and reveals the singer’s supposed “B-side”: “You don’t know what Gerard Piqué suffered…”
With Acróstico he showed the great relationship he has with his children Sasha and Milan, who were not only present at the Exhibition and Congress Palace of Seville, but also appeared on the screen and sang part of the song. However, he received the biggest ovation at the already very famous BZRP Music Sessions #52, where he collaborated with Argentine DJ Bizarrap. Shakira took advantage of the fact that all eyes were on her remind his ex and his girlfriend again Clara Chía leads the audience to sing the part of “Clara-mente es no es como sound”. But he also referred to it Ministry of Finance with which you have one meeting that lights up.
blockquote class=”twitter-tweet”>
🎥 Watch Shakira perform her “BZRP Music Session, Vol. 53.” #LatinGrammy!
🎥 Watch Shakira perform her “BZRP Music Session, Vol. 53.” #LatinGrammy! pic.twitter.com/SEkitDKI0H— ShakiraMedia (@ShakiraMedia) November 16, 2023
The court in Barcelona will begin the trial of Shakira in one of her cases next Monday, November 20th. The Colombian artist must make a statement to the Esplugues de Llobregat court after his death accused of defrauding the state treasury of 14.5 million euros between 2012 and 2014.
Even if it seems like this event is a burden for her, it is not. Infobae Spain spoke to Arantxa Pérez, head of the PR & MANAG agency and influencer marketing expert to analyze where the Colombian diva’s image stands.
You may be interested in: Shakira: Chronicles How the Worst Personal Year of Her Life Turns into the Best Professionally
In his opinion, these legal problems “do not” affect him on a professional level because he knows how to profit from them. “I think she benefits from being in the press because everything that is being said about her is good. And if it’s bad, she translates it into something good“, says the expert to this medium.
“Shakira is a person who Reputation management He copes very well with it. “Few people have the ability to publicly confront evil and transform it into something so positive,” Pérez continues, focusing on how the artist managed to “raise her economy to stratospheric levels.” , dedicating songs about her ex and their problems. with the Ministry of Finance. “I think that it harms you for the better. It’s not a harm, but in the end it’s a benefit for them.”
Shakira in a file image. (European press)
And although her problems with the Treasury are serious, Pérez believes the singer is finding inner peace and she is not ashamed namely that “many artists have gone through the same thing, in addition to Shakira having the personal and professional ability to turn the bad things that happen to her into a positive milestone.” “She understands that It is a process that many people with the economic ability that she has have gone through or have gone through.”He assures us, because in the end he has to delegate to professionals and it is “normal” that there are topics that he does not know in detail, even if they are related to his own business.
Even if she is not affected by these problems at the image level, this may not apply to the “Brand Spain” and as the Director of PR & MANAG states in this digital post, Shakira has “an outsized image” and is in the mood to do so Situation oversize what happens to him. In this sense, he could change the opinion of his fans about Spain, a country where he lived for more than a decade. “The Shakira fan still puts more blame on where they have been and who is doing this to the institutionfor this perceived harm that she suffers,” he adds, because “she has that Ability to change minds for all the influence he has on his followers.”
She achieves all this thanks to various aspects of her own character, especially her role forgiving person, according to the expert consulted by Infobae Spain. “He’s human too extremely professional, with an incredible professional background, with many years of experience. He has a team behind him that knows very well what he is doing, but his character has a lot to do with the way he handles the situation,” he concludes.