The global market for traditional toys and games grew by 3.1 percent.
Lego is the leading brand in the industry.
By 2022, Mattel earned about $1.5 billion.
There are many brands that surprise their customers with new products and services on these special dates. Now toy brand Mattel reports that Christmas begins with the launch of singer Mariah Carey’s Barbie.
From this we can see that the toy industry is one of the most relevant for this date, where data from Mordor Intelligence shows that the global market for traditional toys and games is expected to grow at a compound annual growth rate of 3.1 percent during this period. Forecast, from 2020 to 2025.
And because it’s such a relevant industry, there are competing brands, with Lego valued at about $7.4 billion in 2023, according to Brand Finance. This once again made it the brand’s most valuable toy company in the world. Bandai Namco and Fisher-Price took second and third place.
Mattel, in turn, one of the world’s leading games and toy companies, earned around $1.5 billion worldwide in 2022 thanks to sales of its star doll Barbie.
This is Barbie Mariah Carey
The information about the doll comes as we are just a few days away from the start of December and the celebrations, and it is worth noting that singer Mariah Carey is known for her popularity at this time.
And after it was leaked that the toy company had plans to turn the superstar into a doll, its launch was confirmed a few weeks ago.
Now fans of the “All I Want for Christmas Is You” singer can purchase a collectible doll of the artist.
“This beautiful doll makes a wonderful gift for Barbie collectors and Mariah fans. Includes a base for the doll and a certificate of authenticity,” reads the official description on the Mattel website.
Barbie launches Mariah Carey doll.
“All I want for Christmas is you.” pic.twitter.com/oeKJfUd0eY
— Indie 505 (@Indie5051) November 19, 2023
The design of the piece stands out with a red color. “The doll shines in a bright red dress that reveals a lofty silhouette that stands out against any wintry background. The cape with pleats at the hips and the noticeable slit at the hem give it a distinctive touch,” explains the website.
Likewise, it was announced that the collectible doll costs 1,899 Mexican pesos and can be purchased on the official Mattel Creations website.
It is worth mentioning that in recent months Pink Magnolia Barbie from Day of the Dead 2023 or the also announced RBD dolls have appeared, a tribute to the Mexican group.
And so this time of year, brands increasingly surprise with exclusive product launches, particularly to attract an increasingly difficult consumer.
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