Hickmann Serviços filed a lawsuit against Excellence and demanded payment of a penalty. The company claims that the trading partner at the time did not comply with a contractual clause.
The contract signed in April 2021 approved the commercial exploitation of the “Ana Hickmann” brand. The company was required to “manufacture, distribute and market licensed products.”
However, according to Hickmann Serviços, the partner “did not comply with the provisions of clause 4.1 of the contract, since it was limited only to offering for sale finished products, changing the labels, thus completely distorting the subject matter of the license agreement.”
Ana Hickmann and Alexandre Correa’s company, sought by Splash, has not yet returned. When you do this, the text will be updated.
The report also contacted Excellence Internacional but received no response. The room remains open. In the filing, the company claimed that “there was no breach of contract and all changes to the contract were made with the author’s consent.”
The company also states that there has been no “exclusive commitment to manufacture products” and that the Covid19 pandemic has hampered product manufacturing due to increased raw material costs.