“There are no strangers here, just friends you have not yet met.” The quote from William Butler Yeats, Irish poet and playwright, forms the backdrop to what The Guardian described as “the most beautiful Christmas advert of this year”. Created by Charlie’s Bar, a historic pub in Enniskillen in Northern Ireland, it cost just £700 and was created using an iPhone. Get significant feedback in terms of social media views, between TikTok and Instagram.
The advertising
“Christmas can be a joyful time for some, but a painfully difficult time for others. One thing is certain: you will always receive a warm welcome when you enter our doors. We are open on Christmas Day. “So if you’re alone over the holidays, come and chat with us,” the rest of the video description reads. The protagonist of the commercial is Martin McManus, 73 years old, a member of a local amateur theater group, along with two other local actors, Meagan Daley and Alex Middlemass, with his dog Missy. McManus plays an elderly gentleman who is completely alone on Christmas Day. With a sad expression on his face, the man first goes to the cemetery to place flowers on a grave, then goes on with his day, but he seems to be ignored by the people he meets. In the end he decides to enter the pub, but everything changes there. The man receives a festive welcome while a young couple and their dog befriend him. The soundtrack “People Help the People” by Birdy is playing in the background. And there was a flood of enthusiastic comments on social media: “It’s fantastic!”, “This commercial moved me,” can be read on TikTok, for example, where the video exceeded the 500,000 view mark in just a few hours .
