Yes, it is on Monday December 4th at 7:30 p.m the Gucci Christmas tree In Vittorio Emanuele II Gallery in Milanone of the most awaited holidays. citizens and tourists Nose up and cell phone in hand to immortalize this «first time» the fashion brand that was awarded the contract to decorate the Milan living room this year in a tender worth over a million euros.
Nothing to do with the traditional fir tree Swarovskiilluminated by an infinity of CrystalsProtagonist in recent years, however an 8.52 meter long installation consisting of seventy-eight “gift boxes”, different sizes, positioned one above the other. In short, an innovative and creative tree that reflects its concept «The gift of love». The colors of the boxes, closed by the fashion house’s symbolic bracket, are a reminder of this the tones that characterize the gallery: white, dichroic and silver They light up the living room of the city. As Tipa light box with a box inside Mirror: The mirror and dichroic surfaces in particular create an overall reflective effect the vault of the octagonwhich is illuminated by 780 white LED fairy lights with the coat of arms of the municipality of Milan in the middle.
The installation is already becoming one of the most beautiful Instagrammate of “Christmas of the Trees” Milanese, and will certainly be a topic of conversation, also because it is in one of the… symbolic places of the city, very popular and photographed not only by the people of Milan, but also by many tourists which reached record numbers this year and even surpassed 2019, the golden year before the pandemic. And thank you very much Social Media will be destined to travel around the world via the Internet.
From the center to the outskirts, besides setting up the gallery tree and decorating the vault of the octagon, Gucci lights up a kilometer of streets in Corvetto with its sponsorship: viale Enrico Martini, via Giacinto Mompiani, via dei Panigarola and via dei Cinquecento. Aside from that, decorates the entrances of three schools in the neighborhood: IC Marcello Candia (via Polesine), IC Fabio Filzi (via Ravenna), kindergarten in via Oglio.