AND Taylor Swift There Person of the Year from time. The US magazine announced this live X and on the NBC. He hit Putin, Xi Jinping And Barbie.
“Choosing Person of the Year, someone who represents the eight billion people on the planet, is no easy task, especially at this time. We chose joy, someone who brought light to the world in 2023,” said the Time director Sam Jacobs.
Three covers
Time accompanied his Person of the Year selection with three covers featuring Swift – one featuring the cat Benjamin Button sat on his shoulders – and with an interview, the first in years, with the 33-year-old singer, who has so far been very reserved when dealing with the media.
The reason for the choice
“Swift’s achievements as an artist – cultural, critical and commercial – are so numerous that it almost seems inappropriate to list them,” the magazine wrote. “As a pop star, he sits in the company of Elvis Presley, Michael Jackson And Madonna; She has been compared to her as a singer-songwriter Bob Dylan, Paul McCartney And Joni Mitchell. As a businesswoman, she built an empire estimated to be worth more than $1 billion. And as a celebrity who, as a woman, is scrutinized for everything she dates and what she wears, she has long attracted constant attention and knows how to use it. But this year something has changed. Discussing his movements was like talking about politics or the weather: language so common that it needed no context. She became the leading lady of the world,” he adds. “This year she perfected her craft, not only with music, but also in her position as a master storyteller of the modern era,” the magazine says.
The other candidates
In choosing the figure to whom the renowned American magazine dedicates its cover every year, other personalities from the international scene, such as: King Charles the ThirdThe Head of the Fed Jerome PowellThe Chairman of the board of OpenAI Sam Altman and the judges trying the former president of the United States Donald Trump.
The list was unusually full of names related to entertainment: of the nine nominations, three were reminiscent of the glamor of Hollywood. In addition to Swift, who reached a net worth of over $1 billion last October and kept racking up records throughout the year, the actors from were also there Say-Aftra and the screenwriters of Wga who, after months of strikes and a total blockade of film and television shoots, signed a new employment contract and tore up the doll BarbieProtagonist of the live-action film by Greta Gerwig with Margot Robbie And Ryan Gosling protagonists.
An unusual choice
It’s the first time in the cover’s history that Time has named an entertainment personality its Person of the Year, although Taylor herself appeared among the “Silence Breakers” in 2017 along with other women who had the courage to break the wall of silence in the sexual harassment scandal.
It’s been around since 1927 – ever since Charles Lindbergh crossed the Atlantic alone – Time dedicated its cover at the beginning of December to the person, group or concept that most shaped the year that was coming to a close, for better or worse. In fact, receiving the title of Person of the Year is not always an honor: it was awarded in 1938 Adolf Hitlerthe following year and in 1942 a Stalinin 1979 a Khomeini.
Other titles went to the president Joe Biden and vice versa Kamala Harris, Martin Luther Kingthe German Chancellor Angela MerkelPope Francis And Greta Thunberg. Last year it was the president who won the coveted spot Volodymyr Zelensky And “the spirit of Ukraine“after the Russian invasion.