Fire days for Chiara Ferragni. The influencer pays dearly for this unfair business practices attached to Pandora Pink Christmas license plate Balocco Not just economically (with a maximum fine of over one million euros), but also in terms of reputation on social media. After the antitrust lawsuit (which the entrepreneur has announced that she will appeal), the first effects of this “Pandoro goal” can actually be seen on the Internet, which was not well received by many fans. In fact, Chara Ferragni has seen a decline in the number of followers. Let's find out all the details.
Chiara Ferragni, the Balocco scandal
Chiara Ferragni received a maximum fine of over one million euros unfair business practices on the Pandoras Balocco “Pink Christmas”, limited edition and designed by Ferragni. The Cremonese influencer got into an uproar for promoting the company's pandoros by suggesting that he bought them at a price of 9 euros instead of around 3.70 euros. Consumers would contribute to a donation to the Regina Margherita Hospital in Turin. A donation that was already made last year – in May 2022 – and in which Chiara Ferragni did not directly participate, as the entrepreneur's sponsored stories on Instagram suggest instead. As Ansa actually reports, “the companies Fenice and TBS Crew have collected the sum of over one million euros as compensation for the license of Chiara Ferragni's trademarks and for the creation of advertising content, without paying anything to the Regina Hospital Margarete of Turin .” “.
The decline of social media
Antitrust law encourages unfair business practices Fine of over one million euros for two companies attributable to Chiara Ferragni (who announced the appeal) and 420,000 euros for Balocco, however, are not the only price paid by the influencer. Although the digital entrepreneur immediately defended herself and explained that she had always acted “in good faith,” a scandal broke out Impact on social media toowhere Chiara – according to the stories of excuses – has not appeared for more than three days.
For Chiara Ferragni it is a déjà vu of the last year, when, exactly at the time of Christmas 2022, his collaboration with Balocco has already come under scrutiny and led to some fans taking action against the influencer. The verdict and the high fine this year have intensified the impact: the Cremonese entrepreneur has not only been inundated with attacks and criticism, but also lost over 10,000 followers in just 48 hours. As FollowerStat reports, 4,264 fans unfollowed on December 16th and 5,955 fans on December 17th. These numbers are not alarming (the influencer has almost 30 million followers), but they represent an unprecedented loss for the site. However, what could raise the alarm could be the impact on work, among other things Companies working with Chiara Ferragni have found themselves in the crosshairs of controversy.