Antonio Fagundes is making the film “Maldito Benefício”. The difference is that in this case the renowned actor also acts as the film's producer and puts the money into the company from his own pocket. “One day I was wondering how cinema is made in Brazil and discovered that it is the same process that people use in theater production: they submit the project to the federal agency, wait for approval and look from there “Look for a company that can do that.” “Will provide the money,” he told him in an interview with the newspaper O Globo.
He continued: “Of course, sponsorship is urgent and necessary, especially in a country that has no state culture policy and where policies on culture vary from government to government. But this is a journey that can take four, five, six years.” “.
Impatient to wait so long, Fagundes, who left TV Globo in 2021, decided to take on the challenge and even borrowed money to finance it. “I have seen colleagues who have waited years to assemble their subprojects. How can you avoid this? I got into debt. Since 1975 I have been investing in my pieces and managing to place them on the market in a way that pays for itself and meets the needs of the public without lowering my artistic and cultural level. It was a way to have the freedom to implement my projects quickly. I think you can do cinema differently. As? Taking risks like I do in the theater,” he explained.
“I'm taking a tremendous risk. But at least I'm trying to bring a model to the cinema that involves risk. I know there is international market potential to distribute the film at major festivals, which attracts the attention of distributors. And there is also the path of streaming, television and licensing the film at a price and time convenient to pay off the production debts,” he concluded.