December 18, 2023, 3:01 p.m
The influencer tearfully announces on Instagram his intention to no longer link commercial initiatives with solidarity initiatives
Chiara Ferragni donates one million euros Chiara Ferragni apologizes for the events of the Pandoro Balocco and, after the antitrust fine, announces that she will donate one million euros to Regina Margherita to “correct the mistake made and make the most of it”. Ferragni himself explained it in a post on Instagram. “I have always believed that those who are better off have a moral responsibility to do good. These are the values that have always driven me and my family. This is what we teach our children. We also teach them that they can make mistakes, and that when it happens, we must admit the mistake made and, if possible, fix it and appreciate it. And that's what I want to do now. Apologize and give substance to my gesture: I will donate one million euros Regina Margherita supports the treatment of some children.
“Separate commercial actions from solidarity actions” Chiara Ferragni said that she “realized she made a mistake in communication. A mistake that I will appreciate in the future, completely separating from commercial activities any charitable activity that I have always done and will continue to do. Because even if the end goal is good, if communication is not sufficiently controlled, misunderstandings can occur.”
Ferragni: Disproportionate fine will appeal against cartel office The influencer confirms that he will challenge the AGCM's determination “because I consider it disproportionate and unfair. My mistake in good faith was to combine a commercial activity with a solidarity activity with communication. Unfortunately you can make a mistake, I'm sorry.” I did it and I realize I could have monitored better. But if, as I hope, the final sanction turns out to be lower than that decided by the AGCM, the difference will be added to the million euros.”
The antitrust penalty: unfair business practice The Cartel Office has imposed a fine of over one million euros on the companies attributable to the influencer and 420,000 euros on the Veronese company Balocco for unfair business practices. According to the authority, the companies made it clear to consumers that by purchasing the Ferragni-branded Pandoro, they had “contributed to a donation of 50,000 euros to the Regina Margherita Hospital in Turin, which had instead been made by Balocco alone months earlier According to the authority, Ferragni’s companies have collected “over one million euros” from the initiative.
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