After the sad apology message after the Pink Pandora scandal, Chiara Ferragni He doesn't talk or post. “She is devastated, she hasn’t left the house for days,” her friends reveal. The 30 million euro galaxy, built over fourteen years of brilliant activity, is faltering, supporters are insulting them, and among the companies they have chosen to sponsor their products, there are those who are changing their minds. As Safilo Groupbased in Padua and one of the leading suppliers of Made in Italy eyewear, announces the suspension of the license agreement “for the design, production and distribution of the Chiara Ferragni brand eyewear collections”.
Chiara Ferragni “hasn’t left the house for days,” the fashion critic: “She is destroyed, but she is not the only one responsible for the catastrophe.”
CELEBRITY SUPPORT
The company explains that the decision was made “due to a breach of contractual obligations by the brand owner”. In September 2021, the early terminated contract for the creation and sale of the Ferragni brand's first eyewear collection was signed. “We are pleased to welcome one of the world’s most famous and influential digital entrepreneurs to our portfolio,” said the CEO of Safilo. Angelo Trocchia. “I chose her because of the connection I felt with her values, her innovation and her commitment to excellence,” she expressed her emotions. But now everything has changed. The fine imposed by the Cartel Office – over a million euros for the entrepreneur's two companies and 420,000 euros for Balocco – was imposed for unfair commercial practices related to a donation to the Regina Margherita Hospital in Turin, which was not linked to the sale of the Christmas cake as a consumer what could have been said violates the principles of the Safilo Code of Ethics, “a corporate culture based on honesty, integrity, correctness and good faith, and of course also respecting the laws applicable in each country in which the group operates “, the company notes on its website. When the agreement was signed, Safilo shares rose 11.5% on the stock market, a magical effect that the influencer showed back in April when he joined the board of Tod's and shares rose 12%.
It was the consecration of Blonde Salad, which began with a domain acquired in 2009 for 510 euros and became a case study at Harvard. She earns 80,000 euros for each contribution, and in addition to working with stylists, she has become a testimonial for Pantene, Morellato, Calzedonia and Intimissimi. She has been appointed Bulgari's global ambassador, with “the task of communicating the brand's values to the younger generations with whom she has a direct connection through her social networks.” Last January, Nescafé launched the Milano Intenso line, consisting of coffee, machine and accessories: the website Scatti di gusto reported that the Ferragni brand capsule was priced at 0.55 cents, or between 8 and 13 cents more than others By far the most expensive were types of mixtures.
The entrepreneur controls her empire through two companies. Fenice Srl produces the brand that ranges from clothing to accessories, makeup, stationery and adhesive tapes: the company closed 2022 with a turnover of 14.2 million and a turnover of 61 million, an increase of 115 % or 134% compared to 2021. Tbs Crew instead engages in other activities such as: B. Consulting and communication projects for digital marketing, which were completed last year with a turnover of 14.6 million (+105%).
THE INVESTIGATION
Now, with the Balocco case, the portrayal of the web phenomenon could be turned on its head. The Milan public prosecutor's office has opened an investigation, currently with no criminal charges or suspects. The deputy Eugenio Fusco has instructed the Gdf Economic and Financial Police Unit to acquire the contracts agreed between the Ferragni holdings and the associated confectionery company for the Pandoro advertising. In the next few days, the finance department will visit the antitrust offices to collect the procedural documents, and after further investigations, it is very likely that the influencer will be summoned before the judges. Also because the investigation could extend to a similar matter, namely that of the sponsorship of the Dolci Preziosi Easter eggs. Stains that cloud the transparency of the entrepreneur, so much so that the coordinator of the Fratelli d'Italia in Milan announced a collection of signatures to revoke the Ambrogino d'oro, the city's highest award. “Chiara Ferragni used charity to get more followers and profits,” is the motivation.
Read the full article
on Il Messaggero