Chiara Ferragni in an image crisis the hypothesis of the

Chiara Ferragni in an image crisis: the hypothesis of the scapegoat Fabio Maria Damato to get out of it. e's what…

Dead silence and we poor voyeurs look defeated and disappointed at the Ferragnez profile, which is silent. Chiara Ferragni's stories are as silent as when Dazn stopped streaming. Nothing. Instagram doesn't work. No signal. Died. And in his case, since he has gotten us used to him being on day and night, you believe that at least a nuclear attack is in progress. The thumb moves frantically, waiting for a revelation that doesn't exist: the Madonna of Influencers doesn't even appear on Christmas Eve, which should be her time.

Another round, another profile. Both Mai and Fedez were inspired. There he is. And yet it moves! The photo (like hers, a family photo, but in black and white) opens, but doesn't stop. It comes to life. He went back to the post. Three stories. But there's no “news”, he's talking about his podcast Muschelo Selvaggio, which interests us less than zero at the moment. Because we are interested in something else. We want to know their mood, know what they say to each other, understand what they are going to do, because after all, it is in moments of difficulty – here a very dark crisis – in which we can finally feel equal to them, because otherwise they are traveling are in a stratosphere of money and success that we humans can only envy and look at.

So how can you get out of a damaged image that has broken the mirror in which you reflect? In these cases, the best solution is to find the right man, a Mr. Malaussène, like the character invented by Daniel Pennac The Profession is the Scapegoat. “Cry, Malaussène, cry convincingly. Be a good goat,” he hears his employers repeat before each new assignment. It seems like we see Chiara Ferragni and Fedez and look around: who is expendable? The mother is always the mother, the nanny is not worth enough, you have to aim high: And then everyone turns to Fabio Maria Damato. He has been a very influential man in the House of Ferragnez since 2017, managing director of The Blonde Salad (the company that grew out of the blog of the same name) and the Chiara Ferragni Collection; He also took on the role of trusted “advisor” for her outfits. he is what the influencer calls “his right and left arms.”

The only way out is to blame someone else. Because the gray apology with curled lips and teary eyes was a monumental “miscommunication”. He thought he would get out of there. Voilà, here is a million euros and Pandori as before, like a thrush. Instead, Selvaggia Lucarelli brought it back to Earth, remembering that the Pandoro operation was not the only unclear commercial operation. There were even Easter eggs. And then what? We need Malaussène. The Perpetrator with a capital C. To Pennac, he was a good man; Here we need a very bad guy, a greedy man who makes contracts without informing Chiara Ferragni too much. He could be the one, it seems – this has been written about in clueless times – that Fedez and Fabio Maria Damato are not that interested. Perhaps. Meanwhile, the eternal Fedez-Codacons saga continues and the singer has to answer for defamation against the consumer association. But here too we don't care. Cursed. Instagram still doesn't move.