A study carried out by the company ACS Marketing Solutions and presented by the Federation of Italian Hotel and Tourism Associations (Federalberghi) indicates that although the price increase has led to a reduction in costs, it is expected to be billed at more than 11 billion euros at Christmas, with an increase of 14 percent compared to 2022.
There is a trend towards longer vacations, as 20.9 percent of tourists will extend their hotel stays thanks to remote work.
The New Year's celebrations are expected to raise around three billion euros, less than a quarter of the Christmas price, and “economic caution remains in place as 52.1 percent of travelers have cut their spending due to inflation,” the statement said The analysis indicates this.
Commenting on the results, Federalberghi President Bernabó Bocca emphasized that 49.5 percent of those who decided not to travel this season did so for economic reasons.
On the other hand, according to a report from the Ministry of Tourism of this European country, during this Christmas holidays, accommodation booking rates on online platforms in Italy are the highest among competing countries such as Spain, Greece and France.
This month of December, there was a more than 10 percent increase in flight reservations and more than a quarter of the total reservations during the Christmas week came from passengers from the US, France, Spain and Germany, the statement said.
The Minister of this sector, Daniela Santanché, noted in this context that these data confirm that the positive trend recorded in this country this autumn, which exceeded expectations, continues this winter, when Italy remains the protagonist of European tourism.
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