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The native of Apulia, who studied with Bocconi, began his career as a fashion journalist and then took a “leap into the darkness” and supported the influencer in his activities
According to rumors, one hypothesis could be to fire her right-hand man to overcome the damage to her image caused by Chiara Ferragni after the Balocco case. In fact, “his right and left arm”, as Fabio Maria Damato is defined, general manager and board member of the companies The Blonde Salad and Chiara Ferragni Collection, who has been very close to the digital entrepreneur for years, his trusted advisor, but on the contrary rather unpopular with her husband Fedez, say those in the know.
Damato, often immortalized alongside Ferragni in photos on social media, has been part of the influencer's entrepreneurial universe since 2017. Pugliese, from Barletta, studies business administration at Bocconi and immediately shows a strong interest in fashion, writing about it in various magazines. I'll follow the fashion shows.
Then, eight years ago, the leap into darkness: “Follow an intuition and try to take advantage of social media by partnering with an already established girl who is also fighting against those who thought she wouldn't last and The girl is obviously Chiara Ferragni, and Damato himself tells it during a Ted Talk he gave in his city of Barletta last summer.
Damato explains that he had met Ferragni “a few years before, I was a journalist and she was just starting out.” Being a journalist was a job “that frustrated him terribly,” he says, while his colleagues advised him “not to work with bloggers like Chiara Ferragni,” who still receive little attention in the fashion world.
Damato follows his intuition and decides to work with Chiara instead: “Together we decided to make noise, we kicked out those who didn't believe in us.” And the numbers, he continues, were right if you think about it , that the companies led by Ferragni achieved sales of 66 million euros in 2022.
The manager also accompanied the entrepreneur in the production of the documentary film “Chiara Ferragni Unposted”, in which he appears and of which he is the executive producer. And he is also with her in Sanremo and studies the looks that accompanied her on the two evenings at the Ariston.
A professional journey full of satisfactions but not without obstacles: “Due to my desire to support Chiara, I personally fell victim to various deterrent methods bordering on intimidation from those who had other interests,” Damato wrote in a post in June. With a touch of ruthlessness, an ever-clear vision and a lot of courage that we discovered along the way, we moved forward, straight on our path. I was often afraid, and even more often I felt constantly under pressure, which is why I gained 15 kg, although I only later found out that it was an eating disorder. However, Damato then celebrates the many results he achieved with Chiara Ferragni and the belief in himself.
Among the various photos in which he shows off his sculpted muscles, travels and art visits, his Instagram, followed by 87,000 people, has been as quiet as Ferragnez's in recent days and the last post is from December 10th. Therefore, it is still too early to know whether the rumors of his departure will be denied.
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December 24, 2023 (modified December 24, 2023 | 2:04 p.m.)
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