LG Electronics (LG) introduces its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models, designed to complement LG TVs for an enhanced home theater experience with robust sound, comprehensive features and sophisticated design.
The high audio quality of LG's new soundbar models creates an improved synergy between soundbar and TV, enriching the home entertainment experience with a more immersive experience and greater comfort. With WOW Orchestra, LG's soundbar and TV can harness the full potential of both products' audio channels to create an unparalleled audio experience with an expanded soundstage and improved depth and height. LG's new soundbars are the ideal choice for a surround sound experience, offering the superior three-dimensional quality of Dolby Atmos and DTS:X.
Audio quality is further improved with WOWCAST Built-in, allowing the S95TR and SG10TY models to be wirelessly connected to LG TVs, providing excellent sound without loss of quality even when playing Dolby Atmos audio. All three new LG soundbar models feature the WOW interface, an intuitive and easy-to-use way to effortlessly manage soundbar settings and share sound modes with the TV.
At the top of LG's new soundbar range is the premium soundbar model S95TR, which presents a premium audio solution with its robust power of 810W and fascinating surround sound over a total of 15 channels.
With five upward-firing channels, including the industry's first upward-firing center speaker, the S95TR delivers unmatched three-dimensional quality with enhanced clarity and an expanded soundstage. In addition, the upward angle of the center speaker ensures a smooth audio-visual experience with precise height to the height of the TV screen.
The S95TR features enhanced tweeters for clear, accurate sound and also features a passive radiator that boosts bass and optimizes the overall balance between the soundbar and subwoofer. Notably, the display quality has been further improved on the S95TR model, as the color palette, materials and matte finish ensure that reflections are effectively reduced.
Another new soundbar from LG, the SG10TY is the ideal audio and visual companion for LG's premium OLED TVs. WOW Orchestra, WOW Interface and WOWCAST Built-in enable the SG10TY model to seamlessly integrate with an LG OLED TV, completing the viewing experience for an even deeper sense of immersion. What's worth noting is that the SG10TY model and a premium OLED TV from LG can create wonderful wireless home entertainment experiences without visible cables between the screen and the soundbar thanks to WOWCAST Built-in. This Wi-Fi enabled soundbar offers an impeccable listening experience with high-fidelity audio quality, allowing listeners to enjoy their favorite tracks on music streaming platforms such as Tidal Connect and Spotify Connect. The SG10TY's thoughtful design perfectly matches the frame width and colors of LG OLED TVs, providing an impeccable visual match when combined with an ultra-thin OLED TV.
LG will also launch the S70TY soundbar model, ideal for LG QNED TVs thanks to its simple and compact design. This model also features the industry's first upward-firing center speaker, giving viewers clearer speech reproduction, while the angled design ensures harmonious sound and image adjusted to the height of the TV screen.
With a dedicated stand for the S70TY model*, users can place their soundbar directly under the QNED TV for a sleek look. This mount offers a practical solution that allows the S70TY model to be attached directly to the TV, eliminating the hassle of drilling holes in the wall during installation. This bracket allows the S70TY soundbar to be wall-mounted, ensuring an aesthetically ideal configuration, great comfort and an optimal sound experience.
LG Triple Level Spatial Sound technology uses channel analysis through a 3D engine to hypnotize listeners with realistic sound and a compelling sense of space. Additionally, LG AI Room Calibration, a feature praised by both consumers and experts for its audio enhancement, quickly analyzes a room's surroundings and adjusts settings to improve sound to harmonize with the surroundings. Room acoustics. New for 2024: AI Room Calibration expands the ability to calibrate the sound of surround back speakers, expanding sound immersion and providing more installation flexibility.
In 2024, LG also plans to introduce new editions of speakers and headphones to the global market. Despite its compact design, the latest XO2 model delivers the authentic, omnidirectional sound of the LG XBOOM 360 speaker. With its striking conical-cylindrical design, it radiates sound in all directions, ensuring consistent sound enjoyment and high quality for everyone in the listening room. Its compact dimensions as well as a 15-hour battery life and IP55 protection increase its portability and versatility. The latest XBOOM 360 speaker features unique 360-degree ambient lighting using audio reflectors and this new speaker features a new lighting design that creates a feeling of openness and diffusion.
The LG TONE Free headphones remain ideal for on-the-go travel with user-focused features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby head tracking and refined adaptive ANC. In addition, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
“LG has always been committed to delivering unparalleled audio-visual experiences of the highest quality to enable our valued customers to live better lives,” said Lee Jeong-Seok, head of audio business at LG Home Entertainment Company. “We remain committed to providing immersive home entertainment experiences with LG’s premium soundbar products and ensuring our customers experience the best with surround sound optimized for LG OLED TVs and LG QNED TVs .” »
LG's latest innovations and technologies for home entertainment will be showcased at the company's booth (#16008, Central Hall, Las Vegas Convention Center) during CES 2024, January 9-12. To stay up to date on all of LG's exciting announcements at CES, follow #LGCES2024 on social media.