Over the last 30 years, Apple has conquered numerous markets while always focusing on providing its users with the best possible service. Having distinguished itself in the development of hardware and software products, the company continues to expand its scope and achieve success in the areas in which it operates.
But there is one area where Apple hasn't excelled, despite Steve Jobs' previous ambitions: video games.
The theft of the century?
As a reminder, the co-founder was considering buying the Bungie studio at the time. The latter was created in 1991 and developed video games for Apple Macs in the following decade. Sources close to the matter say that Steve Jobs had big ambitions for Bungie. He is also the one who personally announces the release of the first edition of the legendary video game “Halo”. at the 1999 MacWorld conference.
Here is the announcement video:
However, against all expectations, a year after this big announcement, Microsoft bought Bungie for an estimated amount of $30 million. The former Microsoft vice president of publishing, who was involved in the case at the time, told Develop: “As soon as we announced the purchase of Bungie, Steve Jobs called: 'He was angry about it.' [le PDG de Microsoft Steve] He and Ballmer called and were angry because we had just bought the first Mac game developer and turned it into an Xbox developer.”
Microsoft's acquisition of Bungie marked a turning point in the history of video games, Apple and Microsoft. It is unknown whether Xbox's success would have been the same if the acquisition had not occurred, or if Cupertino had continued its efforts in this area.
Apple returns to the race
With the recent launch of Apple Silicon, Apple executives are excited about a return to the sector. Mac product marketing manager Gordon Keppel told Inverse on the subject: “Now all Macs that ship with Apple silicon can play AAA games pretty fantastically.” “Apple Silicon has transformed our traditional systems and with M1, M2 and now with M3 achieved huge graphics improvements. »
In an interview with CNBC, John Ternus, Apple's senior vice president of software engineering, also said: “Almost all Macs are now capable of running triple-A titles, which wasn't the case five years ago.” And I think so , it's a really exciting time. »
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