Her fashion and beauty empire has racked up losses of over £66 million since it was founded in 2008.
But Victoria Beckham has made a profit for the first time in 15 years – with the help of an £890 clutch bag, a £30 eyeliner and a carefully tailored social media strategy that has seen her make-up tutorial -Posts videos on TikTok that are viewed by millions.
The former Spice Girl, 49, is said to be “delighted” with the turnaround after her latest financial reports showed she was £200,000 in the black in 2022 as shoppers snapped up her accessories after she launched a leather goods range last year had.
Available in multiple colors including black, cream and lilac, the chain bag clutch has become a must-have item. While most of them cost £890, more specialized versions cost up to £1,550.
Meanwhile, her beauty range, which Victoria launched in 2019, has also been a huge success – particularly her satin kohl eyeliner, priced at £30.
Victoria Beckham has turned a profit for the first time in 15 years, using a carefully orchestrated social media strategy that has seen her post makeup tutorial videos on TikTok that are viewed by millions
The former Spice Girl, 49, is said to be “delighted” with the turnaround after her latest financial reports showed she was £200,000 in the black in 2022 as shoppers snapped up her accessories after she launched a leather goods range last year had
Available in 16 colors, it sold so quickly that the star's team struggled to source it quickly enough to meet demand.
Sources close to Victoria say her popularity is due to posts on TikTok and Instagram showing potential buyers how to use her.
Such has been her success that she opened her third store in Paris at the Galeries Lafayette department store earlier this month – something of a dream for the star, who shows her collections at the city's annual Fashion Week alongside the industry's most successful designers .
A friend of Victoria's says she is “so happy” to have turned around the business she started in 2008 with a small clothing line.
She is particularly happy because she will soon be 50 in April next year. The friend told the Mail: “It feels like two special milestones have come together. “Victoria is just so happy.”
Despite its famous founder, the brand struggled to make money.
Auditors have warned that without further financial support from shareholders, which include the Beckhams and private equity firm Neo Investment Partners, the company risks going bust.
The luxury label has borrowed more than £30 million from other parts of the Beckham business empire over the past 15 years.
A friend of Victoria's says she is “so happy” to have turned around the business she started in 2008 with a small clothing line
However, last year's results marked “a turning point where the group became profitable”.
Sales rose 44 percent to £58.8 million in 2022, compared to £40.9 million the previous year.
The company said sales continued to grow double-digit in 2023, with “unprecedented” demand for beauty products and the new fragrance collection.
In an interview with Vogue France in October, Victoria revealed that the brand had made a profit, saying: “This is just the beginning, I have a lot of ambitions and I'm working hard to achieve my goals.”
She added: “Now that I have laid the foundation of the house, the real work can begin.”
However, another measure of profits showed the company had lost around £3m during the year, although that was less than its loss of almost £6m in 2021.
In 2020, The Mail on Sunday revealed that Ms Beckham should use the government's furlough scheme to pay her staff during the pandemic – despite her and her husband David's estimated wealth of £360 million.
However, after much criticism, it made a U-turn, meaning British taxpayers were spared from funding its staff's salaries.
Victoria's husband David has raked in a whopping £72million in a year – after scoring huge success with his Netflix documentary
Meanwhile, Victoria's husband David has raked in a whopping £72million in a year – after scoring huge success with his Netflix documentary.
Company figures released on Friday showed David Beckham Ventures Limited and Seven Global LLP made a profit of £72.6m from sponsorships and his production company.
A source told The Sun: “It's been a golden year for Goldenballs.” The Netflix documentary deal alone was worth over £20 million and its huge success was validation.
“David continues to be inundated with commercial and partnership offers and has never been more in demand – despite his retirement 10 years ago.”
“The couple are on track to make over £100 million next year, which is pretty amazing.”