His mother never had any problems connecting with the country's young people.
But King Charles has decided he needs the help of online influencers to boost his popularity among Generation Z.
Palace officials have invited social media celebrities with millions of fans to attend royal events as part of a modern digital strategy to increase support among under-25s.
A recent YouGov poll found that just 30 percent of 18- to 24-year-olds thought the monarchy was “good for Britain.”
Influencers are encouraged to create videos of the events or take photos to share with their followers.
King Charles has decided he needs the help of online influencers to increase his popularity among Generation Z by inviting influencers to royal events. Pictured: Bake Off 2021 runner-up Crystelle Pereira, who has 197,000 Instagram followers
Pereira was one of four “foodie creators” invited to the launch of Charles' Coronation Food Project last month to mark his 75th birthday
Buckingham Palace has also expanded its internal social media team to produce sophisticated online content.
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An ad for a “digital content producer” said the job was to “find new ways to maintain the King and Queen’s presence in the public eye.”
Bake Off 2021 runner-up Crystelle Pereira, who has 197,000 Instagram followers, was one of four “foodie creators” invited to the launch of Charles' Coronation Food Project last month to mark his 75th birthday.
Also invited was Giuseppe Federici, known as SeppsEats, who makes videos with his grandmother Nonna.
He posted a video to his 323,000 TikTok followers with the caption: “Me and Nonna met the King and Queen!”
Love Islander Tasha Ghouri, who has 1.4 million Instagram followers, was invited to the royal's coronation celebrations in May, including a reception at Windsor Castle.
The royal's advisers hope to repeat William and Kate's online success. Before the coronation, they filmed a video on the Elizabeth Line with 23-year-old internet star and trainspotter Francis Bourgeois, who has 3.1 million TikTok followers.
Matt Navarra, a top social media consultant, said: “People love the pomp and ceremony that makes the royal family special.”
“I don’t think we’ll see selfie videos of the royals walking around Buckingham Palace, but they recognize that engaging with influencers is a gateway to a new, often younger, audience.”
Love Islander Tasha Ghouri, who has 1.4 million Instagram followers, was invited to the royal's coronation celebrations in May, including a reception at Windsor Castle