First the pandoros and Easter eggs. Now it's about the money that has to do with jewels. Repubblica explains the new problem for Chiara Ferragni and addresses the case related to the jewelry line launched in 2021 in collaboration with the Morellato Group. Paolo Baravelli, owner of the eponymous jewelry store in Ferrara, explains the disappointing progress of the partnership. has already given the influencer the thumbs up: “I think I can express a general opinion, not only me, but also many other colleagues who joined expected more.” On the one hand, perhaps it is a product that too “not very valuable”. If you choose to advertise a bottle of water for 8 euros, you won't be able to make a piece of jewelry that starts at 49 euros. People expect something more elite, perhaps further investment in materials was required, with an emphasis on silver rather than this hypoallergenic alloy. Furthermore, a portion of people are “in love” with it, but a large portion of customers are negatively influenced by it. I noticed that if you don't mention the influencer, the jewelry can often be sold. Otherwise they won't buy it. I have watches from the line that don’t disappear even with discounts.”
But that is not all. Baravelli delivers another blow to Fedez's wife: “The jewels of the line arrive late. The same thing happened with the latest collection in September 2023, with the items in our store just days after the line launched.”
