A 34 centimeter tall doll could complicate the investigation against Chiara Ferragni and the charity. Milan prosecutors and the Guardia di Finanza, which are investigating the Balocco Pandoro and the Dolci Preziosi Easter egg, are also working on the initiative, which dates back to May 2019. La Verità explains that although the retail price of the Trudi has fallen from 34.99 to 24.99 euros -Limited Edition was presented as follows: “Since many of you loved the Chiara Ferragni doll that we had for our wedding (with the rapper Fedez, editor's note), we decided to create a limited edition of the Chiara Ferragni mascotte: on sale now.” The Blonde Salad and all profits go to Stomp out bullying, a non-profit organization to combat bullying of cyberbullying, a topic that is very close to my heart.”
Stop bullying
The association cited by Ferragni is concerned with combating homophobia and discrimination. Investigators want to examine how the money raised from the sale was distributed. And on Monday, deputy public prosecutor Eugenio Fusco was able to add the influencer and those who worked on the other two projects to the suspect register. The GDF has acquired all antitrust documentation on Pandoro. While the egg case is still under investigation. Meanwhile, other cases of declared charity are also being investigated. Checking that every time the word “charity” was used, it was done correctly. And in this area there is another area: that of last year's Sanremo seal of approval. Ferragni decided to donate his management fee (one hundred thousand euros) to Di.Re. (Women online against violence).
The empty store and the 5 million losses
In this case, it is unknown whether Rai donated the compensation directly or whether it was Fedez's wife. But it's still tax money. Meanwhile, while Ferragni returned to social media, the store on Corso Como was empty yesterday. There were only the two saleswomen in the Ferragni total look. Coca-Cola has announced that the influencer will not be its testimonial in 2024, although in the meantime there are those who are making a new pact: a brand owned by a multinational company that will soon appear in its Instagram stories could appear. Il Giornale today estimates the economic damage caused by the Balocco affair at five million euros. “If Ferragni does not regain its credibility, it could soon lose a large part of its annual turnover, which amounts to tens of millions of euros,” explains Vis Factor founder Tiberio Brunetti to the newspaper.
Mariella Enoc and charity
“Not posting for twenty days means not existing,” he adds. And now the former president of Bambin Gesù Mariella Enoc is also making her voice heard. In an interview with La Stampa, she says that charity advertising is not the right way and that hospitals are making a mistake with influencers: “Personally, I have always been cautious and avoided allowing the baby Jesus logo in advertising initiatives.” And she explains: “ When I arrived in 2014, the baby Jesus was in the scandalous news, it certainly did not have a good reputation, although no one has ever questioned the very high quality of our hospital staff.”
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