January 11, 2024, 09:52 GMT
Updated 59 minutes ago
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Singer FKA Twigs' Calvin Klein poster received two complaints
FKA Twigs has responded after a Calvin Klein ad was banned for portraying her as a “stereotypical sexual object.”
A British regulator concluded that the poster, which showed the singer wearing only a denim shirt, was likely to cause serious offense by objectifying women.
She wrote on Instagram that the ban – which came after a campaign featuring actor Jeremy Allen White went viral – showed “double standards”.
The Advertising Standards Authority (ASA) said its judgment was clear.
In the ad, FKA wore a denim shirt that was pulled halfway around her body, exposing one side of her buttocks and half of one breast.
Above her was written: “Calvins or nothing.”
The ASA found that the image “drawn viewers’ focus to the model’s body rather than the clothing being advertised.”
By focusing on her “physical characteristics,” one had the impression that the advertising “portrayed her as a stereotypical sexual object.”
In her response, FKA Twigs wrote, “I don't see the 'stereotypical sexual object' that you have referred to me as.”
“I see a beautiful, strong, dark-skinned woman whose incredible body has overcome more pain than you can imagine.”
Image source: Getty Images
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Jeremy Allen White was asked about his Calvin Klein campaign when he won a Golden Globe this week
She apparently went on to reference the Calvin Klein campaign starring Jeremy Allen White, which made headlines last week and the actor was later asked about it at the Golden Globes.
In her post, FKA Twigs said: “Given the review of other past and current campaigns of this nature, I can't help but feel like there is a double standard here.”
And despite the ban, she said she was “proud” of the photos and thanked Calvin Klein and fashion photographers Mert Alas and Marcus Piggot.
The ASA told BBC Newsbeat it had received three complaints about adverts starring Jeremy Allen White – one related to a magazine and two to a TV version.
It said it was currently reviewing claims that the ads “sexually objectify the model” but was not yet investigating them.
Calvin Klein defended its advertisements, saying they were similar to those the company has released in Britain for many years.
In response to FKA's post, an ASA spokesperson said: “Our published judgment sets out why the advert in this case broke the rules by irresponsibly objectifying and inappropriately targeting a woman.”
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