The Pandoro goal in the main role Chiara Ferragni always causes discussions and also on Prima di Tomorrow, the show by Bianca Berlinguer On Rete4 we discuss the line between business and charity in the work of influencers. As is well known, one voice from the chorus is that of Vittorio Feltri who reiterates that he is on the side of the entrepreneur in this matter. “I would like to give a short introduction – explains the editorial director of the newspaper – “When the witch hunt begins, I am on the side of the witches and that is why this time I am entirely on the side of Ms. Ferragni…”
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There is also an imbalance because the influencer was “battered by everyone,” while the other partner in the Pink Christmas Pandora affair, i.e. the company Balocco, “It was mentioned two or three times, but without the anger that was adopted instead to take action against Ms. Ferragni.” Against this background, Feltri brings up an argument about the value of the influencer's communication that brings a smile to faces who creates magic for other guests. “Ferragni was immediately blamed misleading advertising“But advertising is deceptive,” says the director, “on television, for example, we also see commercials for beauty creams,” but often those who use them “are sloppier the next day than before ….” In the studio she is also a journalist from Mediaset Cesara Buonamici which stigmatizes the “shame” against Ferragni but emphasizes that this “case has highlighted the fact that business and charity cannot mix.” In short: “Charity must be clear, tangible and controllable”.