LG Electronics (LG) has unveiled its 2024 soundbar lineup, including S95TR, SG10TY and S70TY, designed to complement LG TVs to deliver a premium home theater experience with premium sound, robust, balanced features and sophisticated design .
The high audio quality of LG's new soundbar models creates an improved synergy between soundbar and TV, enriching the home entertainment experience with a more immersive experience and greater comfort. With WOW Orchestra, LG's soundbar and TV can harness the full potential of both products' audio channels to create an unparalleled audio experience with an expanded soundstage and improved depth and height. The new LG soundbars are the ideal choice for a multi-channel sound experience and offer the superior three-dimensional quality of Dolby Atmos and DTS:X.
Audio excellence is further enhanced with WOWCAST Built-in, which allows the S95TR and SG10TY to wirelessly connect to LG TVs and deliver excellent sound without loss of quality, even when playing Dolby Atmos audio files.
All three new LG soundbar models feature the WOW interface, an intuitive and easy-to-use way to effortlessly manage soundbar settings and share sound modes with the TV.
In fact, LG's new soundbar range is dominated by the premium soundbar model S95TR, which presents a high-end audio solution with 810W output power and immersive multi-channel sound from a total of 15 channels.
With five upward-firing channels, including the first upward-firing center speaker, the S95TR delivers unmatched three-dimensional quality with increased clarity and an expanded soundstage. Additionally, the rising center speaker angle ensures a seamless audio-visual experience with precise elevation to the height of the TV screen.
The S95TR is equipped with improved tweeters for clear and precise sound, while also featuring an integrated passive radiator that enriches the bass and optimizes the overall balance between the soundbar and subwoofer. The display quality has been further improved on the S95TR model, which is equipped with a color palette and a matte material surface to effectively reduce reflections.
New soundbar LG SG10TY: the perfect audio and video companion
The SG10TY, LG's new soundbar, is the perfect audio and visual companion for LG's high-end OLED TVs. WOW Orchestra, WOW Interface and WOWCAST Built-in enable the SG10TY model to seamlessly integrate with an LG OLED TV, completing the viewing experience for an even deeper sense of immersion.
Remarkably, thanks to WOWCAST Built-in, the SG10TY model and a high-end OLED TV from LG can create beautiful home entertainment experiences wirelessly and without visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar offers a seamless listening experience with high-fidelity audio quality, allowing listeners to enjoy their favorite tracks on music streaming platforms such as Tidal Connect and Spotify Connect. The sophisticated design of the SG10TY perfectly matches the frame width and colors of LG OLED TVs and, when combined with an ultra-thin OLED TV, results in an impeccable visual result.
The LG S70TY soundbar is ideal for LG QNED TVs
LG also launches the S70TY soundbar model, ideal for LG QNED TVs thanks to its simple and compact design. This model features the industry's first center speaker, giving viewers improved speech intelligibility, while its angular design provides harmonious sound and visuals that are tailored to the height of the TV screen.
A dedicated stand for the S70TY model allows users to place their soundbar directly under the LG QNED TV for a sleek look. This mount, sold separately, provides a convenient solution to attach the S70TY model directly to the TV without the need to drill holes in the wall during installation. It allows the S70TY soundbar to be wall-mounted, ensuring an aesthetically ideal installation, great comfort and an optimal sound experience.
LG Triple Level Spatial Sound technology uses channel analysis through a 3D engine to hypnotize listeners with realistic sound and a compelling sense of space. Additionally, LG AI Room Calibration, praised by consumers and experts for its audio enhancement, quickly analyzes a room's environment and adjusts settings to tailor the sound to the room's acoustics. Piece. New for 2024: AI Room Calibration expands the ability to calibrate the sound of multi-channel rear speakers, expanding sound immersion and providing greater installation flexibility.
In 2024, LG also plans to introduce new editions of speakers and headphones to the global market. Despite its compact design, the latest XO2 model delivers the authentic, omnidirectional sound of LG's high quality to everyone in the listening room. Its compact dimensions, 15-hour battery life, and IP55 rating increase portability and versatility. The latest XBOOM 360 speaker features unique 360-degree ambient lighting using audio reflectors. It also features a new lighting design that creates a feeling of openness and diffusion.
Additionally, with user-focused features and a comfortable fit, the LG TONE Free earbuds remain the ideal on-the-go option. The latest T90S model offers balanced sound, improved Dolby head tracking and refined adaptive ANC.
The T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
On this occasion, Lee Jeong-Seok, Head of Audio Business of LG Home Entertainment Company, said: “LG has always been committed to providing unparalleled audio-visual experiences of the highest quality to provide our valued customers with a better life.”
He added: “We remain committed to providing immersive home entertainment experiences with premium soundbars from LG and ensuring our customers experience the best with multi-channel audio optimized for LG OLED TVs and LG QNED. “
LG's latest innovations and technologies in home entertainment were unveiled at CES 2024, held January 9-12 in Las Vegas.
Follow all of LG's exciting announcements at CES 2024 via #LGCES2024 on social media.