On January 24, 1984, Apple introduced a new personal computer: the Macintosh. Its appearance triggers a revolution in the field of microinformatics.
Revolutionary ease of use
Apple's new computer, the Macintosh, was just unveiled with pomp in Los Angeles.
Report by journalist Gilles Sirois introducing the Macintosh. Marie-Claude Lavallée moderates the first edition.
On February 7, 1984, journalist Gilles Sirois presented a report on the show Première édition about a new personal computer that represented a revolution in the computer world.
On January 24th, Apple introduced the Macintosh with great fanfare.
It is a tool that offers revolutionary ease of use.
Apple claims that this computer is the lightest, most complete and, above all, most user-friendly on the market, recalls Gilles Sirois.
Apple's operating system is also heralding a small revolution.
The commands are executed using a mouse that moves on a surface and moves a cursor to the screen, where a series of menus appear to operate the device.
“We no longer have to touch the keyboard,” explains an Apple representative.
Apple is therefore focusing on ease of use and ease of use to convince its target customers, small businesses and graduate students, to buy a Macintosh.
a Lovestory
For many in the microcomputer field, the Macintosh is the greatest computer ever developed.
Report by journalist Jean-Hugues Roy, who remembers the history of the MacIntosh computer.
On January 24, 1999, exactly 15 years after the Macintosh computer went on sale, computer journalist Jean-Hugues Roy presented a report on the Branché program that described its history.
The journalist recalls that Apple introduced the Macintosh during the broadcast of the Super Bowl in the United States with an advertisement that captured the audience's imagination.
In 1999, this commercial was considered by many to be the best ever shown on television.
Jean-Hugues Roy's report also takes us to the monthly meeting of the Quebec Computer Club.
He interviews several Macintosh users who admit that they are in love with this device.
For these users, it's the mouse, the icons, and the user-friendly interface that represent great innovations in the Macintosh.
Macintosh also includes an additional innovation that is very popular with French-speaking Quebecers.
This revolution is linguistic in nature.
In fact, Macintosh is capable of expressing itself in French.
While the report highlights the phenomenal success of the Macintosh, it also mentions some of the device's inherent weaknesses.
An example?
Apple develops technologies that are incompatible with other microcomputer technologies.
This feature somewhat dampened the Macintosh's sales momentum.
In 1995, IBM, Apple's big rival, launched Windows 95.
This program gives the impression that IBM personal computers now have the same ease of use as Macintosh.
For two and a half years, Apple struggled to respond to IBM and then found itself on the verge of bankruptcy.
An answer finally came in August 1998.
It is the iMac that has enjoyed great success since its release.
Report by journalist Jean-Hugues Roy, who introduces us to the Apple iMac.
On September 6, 1998, in a report proposed by Branché, the journalist Jean-Hugues Roy introduced us to the new computer offered by Apple.
The design with its translucent casing and curves is an eye-catcher.
The iMac attracted as much attention in 1998 as the Macintosh did in 1984.
However, the report at the time pointed out that the iMac had three potential weaknesses.
We are talking here about the lack of a floppy drive, its frequent incompatibility with other microcomputer technologies and its high cost.
Despite these disadvantages, Apple sold 800,000 iMac devices in the first five months of its existence and up to 5 million by April 2001.
According to Apple's annual report, the company will have made a profit of $96.9 billion by 2023.
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