Baroness Karren Brady admitted trying to keep a straight face is a mess when the show's contestants botch a challenge.
The Apprentice star, 54, quit This Morning on Thursday after the BBC show saw an unfortunate team using crumble mix to make fish cakes.
This Morning presenters Rochelle Humes, 34, and Rylan Clark, 35, were shocked by the team's awkward mistake and asked the motivational speaker how she keeps it together.
Rylan asked her, “Do you ever not go, what do you do?”
With a grin, Karren admitted, “Well, I think it was total chaos.”
Baroness Karren Brady told This Morning on Thursday how hard it is to keep a straight face. Chaos ensues as the show's contestants wreak havoc after the BBC show saw a team using sprinkles to make fish cakes
The Apprentice star, 54, quit This Morning on Thursday after the BBC show saw Alan Sugar make one of the competition's most embarrassing mistakes
Rylan chimed in: “There it is, the cart face, the cart face. “The Face of Fear” was featured in a clip from The Apprentice in which she tries to lead a team to the finish line.
The managing director, who was joined on the show by fellow star Tim Campbell, 46, then admitted that her “cart face” was actually her expression of desperation.
Lord Sugar is currently looking for his next “big” business partner and someone who will make him millions.
And after whizzing through thousands of applications and holding nationwide auditions, the 76-year-old mogul was horrified to discover that his newest recruits had caused him a financial loss on the show's first appearance.
The 18 contestants face the challenge of organizing a luxurious day out in the Scottish Highlands, but the paying customers are anything but satisfied.
An embarrassing mishap in the kitchen resulted in one team topping fish cakes with sweet sprinkles instead of breadcrumbs, while the rival group served cold food 45 minutes after leaving the oven.
The mistakes did not go unnoticed by Lord Sugar's loyal aides Karren and Tim, who shuddered with pity at the contestant's chaotic efforts.
Divided into men's and women's teams, Karren, who supervised the women, said the fish cakes were one of the worst things she had ever eaten.
This Morning presenters Rochelle Humes, 34, and Rylan Clark, 35, were shocked by the team's awkward mistake and asked the motivational speaker to show she is on top of things
The managing director, who was joined on the show by fellow star Tim Campbell, 46, then admitted that her “cart face” was actually her expression of desperation
Lord Sugar (pictured) is looking for his next “big” business partner and someone who will make him millions
The 18 contestants face the challenge of organizing a luxurious day out in the Scottish Highlands, but the paying customers are anything but satisfied
An embarrassing mishap in the kitchen led to a team topping fish cakes with sweet sprinkles instead of breadcrumbs
She added: “It's obviously sprinkles on a fish cake… it's disgusting.”
Lord Sugar, who has been at the helm of the BBC show for 18 years, says the contestants' useless portrayal is the reason he doesn't oversee the tasks himself.
He said: “I'll leave that to Karren and Tim… it was a tough one but if I had been there I probably would have had to step in and do the cooking.”
The billionaire noted that exposing the mistakes of the under-pressure contestants was like “watching your mother-in-law drive her Ferrari over a cliff.”
In the kitchen there was even more oversight from the men who, despite being led by Phil Turner, the owner of the pie company, served ice cold sausages.
Sales manager Oliver Medforth seemed to shock himself when he forgot the flour while making a batch of brownies for dessert – and had to start all over again.
Instead of a glass of champagne as a “welcome drink,” they gave guests tap water.
And during the abseiling, time was running out so much that project manager Virdi Singh Mazaria only gave his paying clients four minutes to enjoy a half-hour Scottish country dance lesson – because they had to catch the train home.
Sales manager Oliver Medforth seemed to shock himself when he forgot the flour while making a batch of brownies for dessert – and had to start all over again
Karren says that seeing the contestants make mistakes is one of the reasons viewers enjoy watching the show and even teaches entrepreneurs what to avoid when running their own business
Participants including yoga business owner Onyeka Nweze, Maura Rath, Noor Bouziane, Raj Chohan and Sam Saadet (top row from left) are vying for Lord Sugar's £250,000 investment
The most shameful moment of the series' first episode, which airs on Thursday night, came from head of recruitment Jack Davies, who had the audacity to ask disgruntled guests for a “tip” that went off like a lead balloon.
But Karren says seeing the contestants make mistakes is one of the reasons viewers enjoy watching the show so much — and entrepreneurs even learn what to avoid when running their own businesses.
She said: “There is no script in this show and everything that unfolds unfolds, it is authentic, it is real.”
“A lot of people watch this show to see what you should and shouldn't do in business. “As it unfolds, viewers watch it… there are no repeats.”
Once Lord Sugar picks out the weak from the strong competitors, they begin to thrive and eventually put money in the bank.
Karren revealed this year's crop brought in the “biggest win in value terms” as they managed to impress the boss, who gave away £250,000 of his own money to the winner.
She said: “I'm talking millions… so some of them really rise to the top.”
The Apprentice returns on Thursday February 1 at 9pm on BBC One and iPlayer
THE TRAINEES 2024: MEET THE CANDIDATES
Amina Khan
Occupation: Pharmacist and entrepreneur
Location: Ilford
Amina has been a trained pharmacist for over a decade and in that time has built a successful skin care and nutritional supplements business.
Flo Edwards
Occupation: HR consultant
Location: London
Flo revealed that she had started her own consulting firm, which prepared her to tackle Lord Sugar.
Foluso Falade
Occupation: Project manager
Location: Manchester
Foluso describes herself as the “Mary Poppins of business” and revealed that her goal is to lead the first social enterprise to win investment from Lord Sugar.
Maura Rath
Occupation: Owner, yoga business
Location: Wexford
Maura expresses her role as a yoga teacher in her appearance.
Noor Bouziane
Occupation: Owner, jewelry company
Location: Liverpool
Ambitious premium jewelry business owner Noor explained that she will generate a wealth of revenue for Lord Sugar thanks to the uniqueness of her business.
Onyeka Nweze
Occupation: Chartered Company Secretary
Location: London
Onyeka revealed that their plan is to be Lord Sugar's first technology investment in eighteen series.
Rachel Woolford
Occupation: Owner of a boutique fitness studio
Location: Leeds
Rachel has been entrepreneurial from a young age and has plenty of experience in managing her work independently. In addition to her hard work at the office, she also shares her fitness successes on social media, including completing the New York Marathon in 2019.
Raj Chohan
Occupation: Mortgage broker
Location: Leamington Spa
Raj admits that as an amateur gardener, she is determined to have fun at work – as seen on her entertaining Instagram account. A self-confessed “dog with a bone” when it comes to achieving her goals, she wants to fill a gap in the market and will do whatever it takes to be successful.
Sam Saadet
Occupation: Fitness trainer before and after birth
Location: Essex
Sam revealed that her friends call her a real Del Boy because she is a “parts dealer” and because she has a nose for a bargain. As an online fitness trainer focused on mothers and expectant mothers, she hopes to show Lord Sugar her business acumen.
Asif Munaf
Occupation: Owner, wellness brand
Location: Sheffield
Asif boldly describes himself in his CV as “beauty, mind, body and business”. The qualified doctor's business plan focuses on vitamins and nutritional supplements.
Jack Davies
Occupation: Recruitment Manager
Location: Bristol
In addition to his work as an HR manager, Jack also acts as a food inspector, meaning he is prepared for challenges with a diverse range of knowledge and skills.
Oliver Medforth
Occupation: Sales Manager
Location: Yorkshire
Due to his experience as a seller at markets, Oliver is looking forward to the famous sales tasks. He is often seen showcasing his wares on social media – particularly his gin range.
Paul Bowen
Occupation: Director, Pie Company
Location: Lancashire
As one of two cake company experts taking part in the process, Paul is proud that his company serves high-profile clients such as Manchester City Football Club.
Paul Midha
Occupation: Owner, Dental Group
Location: Leeds
Paul began his practice using all the resources available to him. Accustomed to extensive learning through his dental studies, Paul is excited about Lord Sugar's investment and all it can teach him about the business world.
Phil Turner
Occupation: Owner of a cake company
Location: Bognor Regis
Phil was awarded the 2020 Supreme Pie Champion for his family-run pie business, which dates back to the 1930s. He hopes to prove himself to Lord Sugar and make him some real money.
Steve Darken
Occupation: Management consultant
Location: London
Steve claims that he shares Lord Sugar's sharp intellect and sense of humor. As an advisor to “some of the largest companies in the world,” he is ready to take on the board position.
Tre Lowe
Occupation: Music and wellness entrepreneur
Location: London
Tre had become famous before, including in the British garage band Architechs. His Instagram account is a who's who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski.
Virdi Singh Mazaria
Occupation: Music producer
Location: Leicester
DJ Virdi wants to introduce Lord Sugar to a world he hasn't yet invested in – music. His life is certainly full of luxury as he often shares snaps on flash vacations and in front of expensive cars.