She's everywhere, gives hits, concerts, records, magazine covers and, above all, has very loyal fans all over the world: It's Taylor Swift, of course.
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After a year of records, she made pop history again on Sunday by winning a fourth Grammy for the prestigious best album title.
The 34-year-old artist does better than American music legends such as Frank Sinatra, Paul Simon or Stevie Wonder.
“I want to tell you that this is the best moment of my life, but I also feel happy when I finish a song,” she reacted on Sunday. “Thank you for giving me the opportunity to do what I love so much! I'm blown away!”
AFP
She was also awarded the award for Best Pop Album and took the opportunity to sign a marketing coup by announcing the release of a new work entitled “The Tortured Poets Department” on April 19th.
Almost 20 years after she started, nothing seems to be stopping her. His “Eras Tour” is expected to bring in total sales of two billion dollars, having already broken the symbolic billion mark last year, a first in music history.
With her hundreds of millions of subscribers on social networks and her base of committed “Swifties,” she can effortlessly shift the scale of opinion to such an extent that politicians speculate about her possible influence on the presidential election. November American.
“A Madonna”
“You can’t live in the United States without having heard of Taylor Swift,” laughs Kristin Lieb, a pop, brand and gender specialist at Emerson College.
“She followed all the advice in Madonna's handbook and began writing her own book. It's incredible!”
AFP
The value of his empire is estimated at more than a billion dollars. The American superstar's concert film grossed more than $93 million in its first weekend of fall.
The NFL, the professional American football league, has gained legions of new fans thanks to the much-publicized love story between the singer and Kansas City Chiefs star Travis Kelce.
Since his youth, the artist has been used to his private life being exposed.
And all of the successes achieved in 2023 have earned the pop star Time magazine's Personality of the Year title, a title usually given to Volodymyr Zelensky, Martin Luther King or Greta Thunberg. Taylor Swift is that “rare figure who is both the author and heroine of her own story,” praised the magazine.
The singer made her professional debut as a teenager, signing with Nashville record label Big Machine Records as a country artist.
Her first album, the soberly named Taylor Swift, garnered her a solid following, but it was 2008's Fearless, her second country/pop album, that catapulted her into popular culture with tracks like “Love Story.” or “You belong to me”.
In the following albums “Speak Now” (2010) and “Red” (2012), Taylor Swift borrowed more heavily from rock and electronic influences. His fifth work “1989” is completely pop.
“Taylor version”
The megastar recently explained in Time that the years that followed were not easy, recalling an era in which the treatment of young famous women was questioned and criticized at the slightest suspicion of misstep.
His fights with Kanye West and Kim Kardashian didn't help. “All the hyenas came running to shoot at the target,” she remembers.
Another delicate turning point was the moment in 2018 when the star reached the end of his contract with Big Machine and moved to Universal without the rights to his previous albums.
After her former record company was taken over, she publicly fought to repossess the recordings of her first six works.
She lashed out at her former manager, Scooter Braun, the founder of the company that acquired her catalog, calling him a “manipulator” who took advantage of her professionally in her early days.
Taylor Swift decided to re-record the first six records and invited the “Swifties” to listen to the “Taylor version” of her works.
A bold but successful bet. She embellished the new recordings with unreleased tracks, such as a ten-minute version of “All Too Well,” which delighted her early fans, won new admirers and won the admiration of the music industry.
At the same time, the artist released four new albums, “Lover”, produced with producer Jack Antonoff, “Folklore”, “Evermore” and “Midnights”.