Singer Taylor Swift's relationship with a Kansas City Chiefs player is expected to heavily influence Sunday's Super Bowl advertising campaigns, as women's products companies have reportedly purchased airtime for the first time.
“Taylor Swift's appearance at the Super Bowl will likely have a significant impact, not only on the size of the audience, but also on its demographic makeup,” Paul Hardart, clinical professor of marketing at the New York University Stern School of Business, said on Wednesday to CNN.
For the first time ever, health and beauty companies are expected to carve out a spot in car, technology or drinks advertising during Sunday's sporting event, which is expected to be big in ratings. An audience of at least 110 million viewers – and probably more – according to the American media.
In this 58th National Football League (NFL) final, the Kansas City Chiefs, for whom Travis Kelce, the singer's friend, plays, will face the San Francisco 49ers.
“Swift has a huge and dedicated fan base, and her relationship with Kelce adds an intriguing and romantic element to the event, making it even more attractive for brands to partner with her presence,” Professor of Marketing previously told CNN.
His presence at the Games since October would have resulted in him arousing the interest of his fans, a demographic made up mainly of women and young people, which in turn would have encouraged makeup companies such as L'Oréal NYX and eleven , open your wallet Reserve an advertising spot during the event.
The latter would be sold for $6.5 million to $7 million for 30 seconds of airtime, according to CNN, CBS News announced last week after speaking to a source close to the advertising sale.
Sunday's finale promises fun and intelligent advertising that will bring together several celebrities, including singer Cardi B, series friends actors Jennifer Aniston and David Schwimmer, and actress Kate McKinnon.