On Monday evening, Naiara Moreno was named winner of the new era of Operación Triunfo on Amazon Prime Video. The 26-year-old from Zaragoza convinced the audience after 12 weeks of musical competition by performing Sobreviviré by Mónica Naranjo, a song of great vocal quality and enormous popularity among the audience. The contestant has been the favorite since almost Gala 0, when she covered Me Muero from season five. The solidity with which she performed, sang and danced in one of her recent performances, Jennifer López's “Let's Get Loud,” underpinned her success in a competition where she also made the audience fall in love with her. Personality, mature, friendly and empowered.
“I showed myself 100 percent. I haven't managed to be myself anymore, with all my facets. I'm super proud of what I've built and learned here. Teachers teach us to be better people every day. And money can’t buy that,” he commented after his first appearance at the last OT 2023 gala.
There were no surprises when the first three finalists with the fewest votes were announced: Martin came sixth (6% of the votes), Lucas fifth (7% of the votes) and Juanjo came close to the podium in fourth (13% of the votes). ). In the second phase of the final, the vote count of the candidates who chose to win was set to zero. As is tradition in the competition, Ruslana, Paul and Naiara have returned to the songs they performed at Gala 0 so that the audience can appreciate their artistic development over these three months. It has been one of the main mantras of Operación Triunfo since its inception. However, the truth is that the first three classified are those who have already arrived with a more pronounced talent among the first 18 singers. Ruslana ended up third and Paul second.
Paul Thin performs “Baby hello” by Rauw Alejandro and Bizarrap in the “OT 2023” finale.
The 21-year-old singer winks at fate since she was born in Armilla (Granada), the city of Rosa López, shortly after winning the Getmusic competition in front of an average of more than 12 million viewers. Paul impressed from Gala 0 onwards with his enormous personality and artistic appeal when he performed “Way down we go”. He was one of the contestants who took the biggest risks during the twelve weeks of the competition, during which he competed in the final with a version of Baby Hello by Rauw Alejandro and Bizarrap. The Andalusian has chosen a genre that does not allow him to shine vocally, but which he knows how to improve with each of his live performances. Like Virginia Maestro, his success was that of the strange boy in the class, the introverted soul full of things to talk about.
New era
Tinet Rubira, head of the production company Gestmusic, which launched the format, has been warning for years: If TVE is not interested in a new edition of the competition, those responsible would examine the unprecedented possibility of launching it on a digital platform. This finally happened last November when Prime Video made the leap to regular live broadcasts. Chenoa, a finalist in the first edition, became the fourth presenter in its history. Stable in front of the camera, natural and close to the young applicants, she impressed in her new role and is one of the winners of the edition.
Bringing things full circle, Chenoa opened the final gala, singing “Last Dance” with the six finalists, one of her most memorable performances during her time as a contestant. And it seems no coincidence that one of the guest stars of the evening was Lola Índigo, who in 2017 was the first to be excluded from the previous era of Operación Triunfo, but one of the most successful singers of the Gestmusic program in recent years. ±os.
The digital platform does not provide viewership data, but by global standards the online numbers appear to have been favorable. The total number of views of his live broadcasts on his official YouTube channel, of the reproductions on this platform and on others such as TikTok, exceeded those of the most recent editions of TVE. In addition, the program has also reached dozens of Latin American countries through Prime Video, a window with a global presence, expanding the presence of its participants in new markets. The version of Chanel's SloMo that Ruslana performed at Gala 5 was the most followed performance on YouTube this season.
Unlike the successful return of 2017, where the profile of the participants and their followers helped reinforce the positive values of Generation Z, this edition was characterized by a high level of toxicity in its virtual impact. The nature of TikTok, designed to broadcast videos of very short duration, has taken out of context many moments experienced by participants within the academy and confronted their fans on social networks. But not everything has remained negative in this regard. Screenwriter and actress Abril Zamora has become another great revelation of this new era as an acting teacher for OT children. His relationship with the students, which has become one of his greatest emotional supports in these weeks, has caused his popularity on the Internet to skyrocket.
“We know that if this works, we are opening a door to the audiovisual industry that cannot be closed again,” Rubira told this newspaper a few days before the start of his new broadcasts. If the program is renewed for another season or if other on-demand platforms commit to broadcasting live spaces, it will be a clear sign that the Operación Triunfo has once again changed the rules of television, as it already did in the Year 2001.
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