The European Union has announced a formal investigation against Tick tock because of alleged attacks on users, especially minors. European countries argue that the design is highly addictive and that the apparent lack of adequate measures to protect the platform's youngest users would be illegal. This action comes amid growing concerns about the impact of digital content on children and young people.
The investigation increases the regulatory pressure she faces Tick tockafter Ireland's data regulator fined it almost €350 million over alleged data breaches linked to teenagers' use of the platform.
The European Commissionunder the emblem Digital Services Act The bloc has the power to impose fines of up to 6 percent of a company's annual turnover or even ban it from operating in the EU for repeated violations.
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What will the European Union investigate Tiktok?
According to the Bloomberg portal, Thierry Breton, EU Internal Market Commissioner, said that the investigation will focus on several aspects, including TikTok's addictive design, screen time limits, privacy settings and registration procedures. Social media platform age verification.
TikTok, for its part, has said it will continue to work with experts and the industry to ensure the safety of young people on its platform. The company hopes to have the opportunity to explain its efforts in detail European Commission.
This investigation reflects a tougher EU approach towards big technology companies and their responsibilities in managing digital content and protecting users, especially minors.
Background in Ireland
The European Union's investigation into Tick tock is directly related to what happened Ireland as a result of a fine previously imposed by the Irish Data Supervisory Authority. Last December, that authority fined TikTok nearly €350 million for alleged privacy violations related to teenagers using the platform.
Accordingly BloombergThe penalty against Ireland focused on the handling of private data of teenage users between the ages of 13 and 17 who used the video-sharing app. This is what research has found Tick tock had violated the rules of the European Union's General Data Protection Regulation (GDPR) for a specific period of five months.
Now the investigation is on European Union is expanded to address not only privacy issues, but also concerns about the platform's addictive design, screen time limits, and other issues related to the safety and protection of minors. Both investigations come within the broader context of regulatory scrutiny of large technology companies and their responsibilities in managing digital content and protecting users.