At the beginning of the year, Pizza Salvatoré, already known for its dynamism on TikTok, is offering all its customers the chance to become a detective to solve a mystery as entertaining as it is captivating. In collaboration with gamification agency Charlie Tango, the company launches an interactive experience on TikTok and invites the general public to take part in this unique adventure.
Your mission begins as soon as you order a medium pizza from one of the 73 branches in Quebec. Each box becomes a starting point with a QR code that leads to a web application that accompanies you on your search. To unravel the threads of the investigation, you'll have to delve into Salvatoré's TikTok universe, where videos created specifically for the game await you.
The Salvatoré mystery revolves around a strange pizza a customer receives with pepperoni forming a question mark. With the help of the best pizza crime investigator, PP Ronny, you are invited to find the culprit of this strange situation that apparently happened back in the 80s…
If you complete the survey and share a photo of yourself on your social media, you'll have the chance to win weekly prizes and maybe even the tempting grand prize: free pizza for a whole year.
Join us on this unique adventure and share the fun with Pizza Salvatoré!
Élisabeth Abbatiello, Vice President of Communications and Public Relations at Pizza Salvatoré, explains: “This creative Charlie Tango campaign fits perfectly with our vision of highlighting creativity and innovation, thereby strengthening our brand image.” We are pleased to offer our guests this unique experience and to create a real Salvatoré community. »