by Federica Bandirali
Clio Zammatteo, entrepreneur and influencer known as Clio Make Up, burst out on Instagram: “I'm going through a phase of myself…, a mixture of many things that have accumulated over time.”
Tears on social media. After Chiara Ferragni (on TV), guest of Fabio Fazio, had tears in her eyes in several moments of the interview, even Clio Zammatteo, entrepreneur and influencer known as Clio Make Up, was touched and actually started crying, ranting on Instagram.
“The truth is that the last year has been perhaps the most difficult of my life – said Clio MakeUp in a series of stories in which she responded to some curiosities of her followers – I am going through a shitty time. “I plunge headlong into work . I'm sad, but I'm trying not to show it. The reason? It's not easy, it's a mix of many things that have accumulated over time and in the situations that I experience.
However, this is not the first time that Clio has appeared in tears on Instagram. In March 2023, Zammatteo said he “no longer feels comfortable in the world of online beauty.” Clio claimed that to be successful on the Internet it is not enough to be yourself, you have to be bad and high-performing.
Zammatteo, 41 years old, originally from Veneto, launched his brand of lipsticks in 2017 and then burst into tears: “I have to fight to talk about the product, it's hard for me because on the other hand there are those “There are people who have communication options.” That works in contrast to me. If I had known that in 2008, I wouldn't have even started. I am an entrepreneur who feels this burden of being a leader who has to fight for the people who work with her, people who see me as fragile and afraid of the outside world. Over the years I have never made comparisons because I have my own path and I like to move forward and do the things that make me feel good. Throwing myself into the chaos of fighting doesn't make me feel good. The way of communication has changed today. People are afraid to tell the truth.
March 4, 2024 (modified March 4, 2024 | 8:56 p.m.)
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