Puma loses European trademark on Rihanna's shoes © ANSA
BRUSSELS, MARCH 06 – 'Fenty x Puma“This time it’s not luck.” The collaboration between Rihanna and the sportswear giant ended up – against its will – for damages the German brand. The European Court of Justice has actually confirmed the decision of the EU Intellectual Property Office (EUIPO). Cancel registration a sneaker model promoted by the Barbados-born pop star, which the sportswear and shoe company registered to protect itself from possible attempts at imitation.
He was a prisoner Instagram. Halfway through December 2014Rihanna – née Robyn Rihanna Fenty – was unaware of the legal implications of her choice and had been bragging about it a pair of white shoes with a thick black sole which had almost the same characteristics as the registered model and published some pictures on his “badgalriri” account twelve months before Puma submitted the registration application. For this reason, the Luxembourg judges emphasize: The sneakers are not considered original and the application submitted must be rejected.
Not only. The EU court also rejects Puma's arguments Nobody would have cared about Rihanna's shoes in December 2014. The pop star, we read in the sentence, was already “known worldwide” and it could therefore not be that “his fans and specialized fashion circles” had not already developed “a particular interest in shoes” at this point. Puma only has to decide whether to appeal the decision in the second instance.
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Last updated: March 6, 2024 7:16 p.m