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Jesse & Joy dismantle the cliche of urban music’s superficiality
Los Angeles (USA), 21 May (EFE).- The case of the Mexican duo Jesse & Joy is a “rarity” within the gigantic urban music industry because they are an example of how to reach mass audiences and fill stadiums with Sounds far removed from commercial rhythms. The group recently released their album Clichés, in which they break down the concept that gives the album its name without demonizing the preconceptions so common in music and life. “The word ‘cliché’ can have bad or good interpretations, or it can just have its own essence,” the group’s lead singer Joy Huerta said in an interview with Efe. With that in mind, this latest album transcends genres, feeds on the best, and deconstructs any possible cliché about urban music’s supposed superficiality. “For this album we had influences from folk, rock, grunge or punk,” explains Jesse Huerta, guitarist and producer of “Clichés”, along with Federico Vindver, who has previously worked with artists such as Coldplay and Kanye West. These Mexico City brothers profess to be “in love” with the process of creating records that “connect” and are viewed as “a cast of songs” with a common thread. A strategy that does not match the majority of current urban artists who choose to bet regularly on the release of singles to keep their audience active and achieve greater economic output. It’s also not common for Panorama not to have a collaboration on a fifteen-song work, as there is on his album. “Here we really wanted to break the stereotype of most albums that have so many ‘features’ (collaborations) that it seems like we’re at the Coachella festival,” joked Jesse. This could be seen as a risky decision given the competition as there is no way to attract the specific audience of the singer you are collaborating with. “Your competition should be yourself, nothing more,” assured the band’s guitarist, stressing that they don’t pay attention to the battle for visits and reproductions with every new work. And it is what, after 16 years of musical career, she continues to focus on deepening her fusion between Latin pop, ballads and rock that has made her known worldwide. Although that leads them to go through their own stereotypes and debate between innovating or staying true to their roots. According to Jesse & Joy, “very positive” moments are experienced within the Latin American urban music, which reaches the general public, due to the large variety on offer. “Although it’s harder to stand out, now anyone can compose or make music from home and be successful,” explained Jesse. BAD BUNNY AND LIFE BEYOND ‘DEMBOW’ Analyzing the future of the panorama, the group predicts times of change because “people are hungry for music that tells them stories”. “There’s life beyond rhythms like the ‘Dembow,’ and the example is Bad Bunny,” slipped Jesse, referring to the Puerto Rican artist who once again featured a remarkable combination of styles showed. . Since forming the band in 2005, the Huerta brothers have smoothly overcome various stations in the music industry, such as piracy problems or the advent of digital platforms. Now, with a pandemic in between, they’re focused on maintaining their signature and continuing to wow their audiences. They’ve just wrapped up a 20+ concert tour in the United States and Puerto Rico, and are delving into a tour of Mexico that confirms that beyond the ups and downs of the urban scene, Jesse & Joy still have music and energy, for many years. (c) EFE Agency