An official report says that among these agreements, those of Hotelbeds, the Panama Stopover program, Copa Airlines, Air Europa and online travel agencies Expedia and Edreams stand out.
According to Promtur, an organization dedicated to promoting and marketing the industry on the Isthmus, the alliances reactivated demand from key markets including the United States, Canada, Costa Rica, Colombia, Brazil, Argentina, Spain, France and Germany.
In this sense, he specified in a statement that Hotelbeds, the world’s largest bed bank, has promoted access to hotels, products and tourist services in just over a year, with a result of 103 million 667 thousand 458 dollars.
For its part, the Panama Stopover program, along with flagship airline Copa for the United States market and other priority countries, has generated $62,830,080 10 months after its launch.
Agreements with Air Europa and the online travel agencies Expedia and Edreams attract the attention of thousands of users with travel intentions who visit their platforms to guide them to a simple and quick reservation.
Promtur General Manager Fernando Fondevila told the press that Expedia has launched a digital campaign with content based on the “Live for More” tourism brand, promoting the history, culture and natural beauty of Channel Country
Entitled The Next Turn, the series is available on a unique digital platform that allows viewers to enjoy the content, learn more about the filming locations, and then quickly and easily reserve their accommodation and activities in Panama.
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