In an interview, the king of telesales talks about himself and describes his career as a die-hard salesman: “I won the Oscar for telesales, they took me to Madison Square Garden”.
There is certainly one of the most Rhodomontese characters in the television world Roberto Da Crema, a mask that inevitably became immortal thanks to the television machine that became something of a television genre between the 1980s and 1990s: teleshopping. Baffo, as he nicknamed the obvious aesthetic differentiator, was his king without ifs and buts, moving in this hybrid territory inhabited by a bestiary of faces that have become a symbol of those years that go from his name to the Wanna rich brand name. in the an interview with Corriere della SeraRoberto Da Crema spoke today about his life after deciding in recent years to devote six months of his life to a passion he has always cultivated, fishing.
A salesman’s talent isn’t just local recognition, he says, as he received an international award for his innate talent in the early 1990s the Oscar of telesales. “I was with a friend at Madison Square Garden, with whom I was fishing carp in Ticino – he says – I had to explain the difference between normal and underwater watches, there were also psychologists in the audience. I didn’t know a word of english. Shoulders sent a video about my selling style, I found a glass bowl of goldfish near me. Then I took it under my arm and put a watch inside. After the video, I took them out and slammed them on the table: “Waterproof,” I shouted. ovation. I went back to Italy with a check in my pocket for twenty thousand dollars. It was 1992″.
Selling was a family passion that developed early on when he decided to sell laundry detergent after his home basement flooded: “I did this 3×2,” he says. These include sensational successes such as the imitation of the Swatch (“Ezio Greggio and Loredana Bertè, who ordered the pots from me, also bought them […] Sandra Mondaini and Raimondo Vianello took the faux leather jackets with the wool stripe down the middle for their Filipinos”) and sensational flops like Beverly Hills watches, Da Crema says what was once paid for not saying, “I’ve sold more than Mike . Good morning, not to mention they gave me a package of 12 teleshopping in a beautiful assortment worth 400 million old lire “.