Joe Bastianich, former Masterchef judge, has decided to enter the legal cannabis sector in Italy. It’s a sector that’s been attracting more and more investment and attention in recent years, with plenty of room for growth. Jo Bastianich has made the decision to become a shareholder of one of the largest active growers in Italy, FlowerFarm.
Bastianich believes in a constantly growing market
The former Masterchef judge spoke at length to Repubblica about his investment and also promised to make cannabis the protagonist of his dishes in the kitchen very soon.
Joe Bastianich has decided to enter the legal cannabis industry as an entrepreneur.
However, the chef has also indicated that he only talks about it Marijuana without thc, the active substance, and must therefore be regarded as a real healthy food. Joe Bastianich decided to invest in the sector along with the founding partners of FlowerFarm and together they started a new company: Flower Farm Food.
The idea is to also produce food and beverages
Joe Bastianich therefore wants to enhance other aspects of legal cannabis in the right way, such as enhancing its properties in the kitchen. The eccentric and popular chef pays particular attention to the natural aromas of the plant, which impart and can impart flavors nutritional properties to dishes. But that’s not all, as Joe Bastianich has also launched a range of CDB-based body products. It goes without saying that entrepreneur Bastianich felt the deal even more than today even the international scientific community has recognized its beneficial effects on various pathologies.
Finally, Joe Bastianich also focused on the very sensitive issue of environmental sustainability thanks to the infinite uses of the plant. According to the chef, legal cannabis is the future for human and environmental well-being, but also for the economy. Many think that legal cannabis can, in turn, become another of the many benefits of made in Italyand Joe Bastianich is certainly among them.
And now, there’s no denying it, we’re all waiting to see Joe elevate his legal cannabis into gourmet dishes.