Wednesday’s Panela officially participated in the Chicken Sandwich Contest.
On March 30th, “Chef’s Chicken Sandwich” will be released at Panela stores nationwide via the company’s app. Diner has two options: “Signature Take” and “Spicy Take”. Both contain a quarter pound of pure white chicken breast fillet marinated and seasoned with a chain of spice blends.
Each fillet is topped with a crispy topping. The signature version includes Parmesan Crisp and the brioche roll is topped with green. The spicy take is topped with buffalo sauce, served with crispy pickled chips and garlic aioli. Sandwiches start at $ 10.99.
Eduardo Ruth, Chief Brand and Concept Officer of Panela, said the sandwiches are made in “Panela Fashion”, without fillers or bread, and “there is no such thing … just high quality meat”. I told Yahoo Finance. A battle for foodies.
The list of competitors continues to grow, including McDonald’s (MCD), Taco Bell (YUM), KFC, Wendy’s (WEN) and Burger King (QSR). All of these entered the competition in 2021 following the first confrontation with Chick-fil-A. 2019 fil-A and Popeyes.
Panela will announce a new chef’s chicken sandwich available at Panela Bakery Cafes nationwide on March 30th. (Courtesy: Panela)
[Read more: How Popeyes, McDonald’s came out on top in the chicken wars of 2021]
According to Ruth, the St. Louis-based chain has spent two years completing sandwiches to meet high demand despite the major headwinds facing the industry as a whole, including supply chain tensions, inflation and global conflict. You can do it.
“Our supply chain is ready to handle the amount of market testing we did at the end of last year,” Luz told Yahoo Finance.
Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on her Twitter @BrookeDiPalma Or email her at [email protected].
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