Channel 10’s struggling breakfast show plunges to a new low as just 43 VIEWERS watch in Perth – with a population of 2.1million – after recording just 44 in Sydney
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Channel 10 has taken a fresh hit after ratings for its new breakfast programme, 10 News First: Breakfast, plummeted to new depths last week.
In Perth, just 43 viewers tuned in to see the breakfast program in its second week on the air, according to OzTAM figures.
On the same day, the 30-minute show in Melbourne drew just 557 viewers.
Channel 10 has taken a fresh hit after ratings for its new breakfast program plummeted to new lows last week. (Pictured: hosts Natasha Exelby and Lachlan Kennedy)
During the first five days of broadcast, the show drew an average of 17,000 viewers in the five major cities, but that number dropped to just 15,000 per day in week two.
It comes after just 44 viewers tuned in in Sydney to catch the breakfast show on its second day on the air.
On the same day, the 30-minute show in Perth drew just 224 viewers.
Just 43 viewers in Perth tuned in to see 10 News First: Breakfast on the air for its second week. On the same day, the 30-minute show attracted 557 viewers in Melbourne. (Image left: Lachlan Kennedy; right: Natasha Exelby)
Despite the shockingly low ratings, a Channel 10 spokesman told The Australian last week the network was pleased with the results.
“Network 10 is excited to launch 10 News First: Breakfast. It raised the average time slot for 2022 by 13 percent in the first week,” they said.
Ten dropped the first half hour of Studio 10 and replaced it with the new morning bulletin two weeks ago.
During the first five days of broadcast, the show drew an average of 17,000 viewers in the five major cities, but that number dropped to just 15,000 per day in week two
This isn’t the first time Channel 10 has engaged in damage control after a breakfast TV show spectacularly flopped.
The station’s last attempt at a breakfast program, Wake Up, was canceled in 2014 after just six months on the air.
The program was launched in November 2013 to compete with Channel Seven’s Sunrise and Channel Nine’s Today Show but failed miserably.
Channel 10’s last attempt at a breakfast programme, Wake Up, was canceled in 2014 after six months on the air. Pictured: James Mathison (left), Natarsha Belling (middle) and Natasha Exelby (right)
It comes after Channel 10 denied rumors that Studio 10 was on the chopping block.
The morning show has struggled with ratings for years and The Australian reports there are now fears within the network it could soon face the axe.
But a 10-year spokesman dismissed the speculation last Monday, telling the D Australia the scheme remains profitable and is going nowhere.
It comes after Channel 10 categorically denied rumors that Studio 10 was on the chopping block. Pictured: host Sarah Harris and Tristan MacManus