Amazon has finally updated its app to bring several new features that are sorely missed on the iOS platform.
The first is the high-resolution display; wait what? That’s right – previously, iOS users could only view Prime Video content in standard definition.
Netflix has been offering mobile HD viewing for a while, so it’s good that Amazon has finally caught up with its biggest rival.
The online retail giant has also changed its streaming policy to allow content to be downloaded over a cellular connection.
Before the update, iOS users had to be connected to a Wi-Fi network, which often made mobile Instant Video viewing feel a little redundant.
However, thanks to the latest app update, users can now enjoy the full speed of their 4G connections.
Don’t forget about data limits, mind you; Streaming high-definition footage over a cellular connection is a surefire way to incur serious expenses if you exceed your monthly allotment.
Related: Netflix vs Amazon Instant Video
Luckily, Amazon has set up a number of quality settings to help you get the most out of your data.
First up is the Best setting, which you don’t want to use unless you have unlimited data. An hour of streaming apparently uses up a whopping 5.8GB of data.
Next is the “Better” plan, which drains you at a rate of 1.8GB per hour. Closely followed by “Good”, which consumes a downright frugal 0.6 GB per hour.
The update is live, so iOS users can update to the new software now.