The news that GloboNews will present to the public and the market from the early hours of this Monday (15th) will not be limited to the graphics of the news channel: in addition to the arrival of a completely renewed visual identity, the channel will promote the debut of a new studio for Central das Eleções and Jornal das 10. The channel’s main newscast no longer features the newsroom as a background and is driven directly by its own scenario, which will follow the same line as Estúdio i.
O pop tv had exclusive access to the recordings of the recorded pilots on the last day to coordinate the last details for the launch of the news: a large part of the GloboNews team was mobilized in the afternoon of this Sunday (14) to test the changes in practice the am Monday from 6 a.m. on the air. Due to Aline Midlej’s vacation, the channel chose Nilson Klava who made his debut on Rio de Janeiro’s TV news anchor this weekend to lead testing of the new scenario for the channel’s main news program.
Shortly after the escalation of the Monday edition of Jornal das 10, Aline Midlej will read the viewers a short text presenting the news. “Strength and health for us. At the end of this day, here in the Jornal, let’s do the 10 together. It is an important day: it is the deadline for registering candidates for the October elections. And also a day with lots of news at J10. In this new phase of the election campaign, we have changed the scenario and will open up even more space for research and analysis with our now strengthened political team,” said the moderator.
After the launch of the new environment, Aline will pass the ball to Natuza Nery: the political specialist will be in charge of managing the voting center in a different scenario, also built following the same graphic line adopted by Estúdio i two months ago. In the new scenarios, concrete and wood give way to screens of different formats, accompanied by walls in metallic tones and props in the form of buildings that give the audience a sense of movement. Jornal das 10 will also feature a touchscreen.
Just under a month ago, on July 19, the pop tv anticipated firsthand the details of GloboNews’ new visual identity, unveiling the logo that the news channel would not launch until early August. Now the report exclusively reveals what the new scenario of Jornal das 10 and Central das Eleições will look like, in addition to photos of the new graphics of the newspapers and images of the São Paulo newsroom, already modified with the channel’s new branding. Cash: