The first time the singer Rosalía set foot in Latin America, she did so in Mexico City, when she presented her album “El Mal Querer” in 2018, but at that time nobody suspected the musical phenomenon that the Spaniards would become.
Today, the artist not only enjoys international fame, she has also managed to conquer most hit lists and fill countless stadiums around the world. This weekend, the ‘With Height’ singer returns to Mexico, this time presenting ‘Motomami’, an album where I try to capture the music’s Latin American and Asian influences that shaped her.
“Motomami has a personal point of view. I feel like I didn’t do that on the other albums. They were more serious and with this one I wanted to find a way to show my sense of humor,” Rosalía described as she presented her new album to the press.
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But Rosalía’s success goes beyond her music, her influence came, like many other artists, to social networks where the artist has revealed and emphasized her personality through videos that have gone viral on all platforms, especially TikTok
Rosalía, chewing gum and looking indifferently at the camera during various activities, was one of their most viewed videos, but before that, after the release of “Motomami” and the humor of the Mexicans, together they created a large number of memes related to her new hard drive.
On the other hand, Rosalía has managed to reach the LGBTTI community thanks to her statements, her personality and the subject matter in her songs, which according to Spotify data has earned her that after Spain, Mexico is the country where it is heard most to Catalan
“I am very mine, I transform. A butterfly, I transform. Drag queen makeup, I’m transforming “Lluvia de Estrellas, I’m transforming,” she sings in one of her songs titled Saoko, a word that’s also coined salsa, and was featured by Héctor Lavoe in his song “Let’s laugh a little ” used from 1976.
And that may not be a coincidence, because the Afro-Antillean rhythms that Mexicans like, such as salsa, cumbia and reggaeton, are always present in her music, and she herself references Héctor Lavoe, Cateano Veloso, among others, in her songs.
She is currently the most listened to Spanish artist and has more than doubled her compatriots C.Tangana and Rels B in monthly listeners, together they have 25 million listeners, while Rosalía has 30 million monthly listeners on the streaming platform Spotify.
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