CONCORD, NC- Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickCars.com have expanded their relationships with Hendrick Motorsports after agreeing to concurrent contracts running through the 2026 racing season.
The Matching Pacts represent three-year renewals for both the driver and sponsor of the #5 Chevrolet Camaro ZL1 ZL1 and build on agreements announced in July 2021 with Larson at all non-NASCAR events in which he competes .
HendrickCars.com is the online home for everything the Hendrick Automotive Group has to offer. Visitors can buy thousands of new or used cars, find service and collision repair centers, get value for selling or trading their car, chat online with customer service, discover career opportunities, learn about vehicle protection programs, and find out how the company gives the community back.
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“When Kyle joined our team, expectations were sky high both inside and outside the organization. To say he surpassed them would be an understatement,” said Rick Hendrick, owner of Hendrick Motorsports and Chairman and CEO of Hendrick Automotive Group. “Kyle has not only proven himself as a champion driver, he has also driven at championship levels outside of the race car. We are proud to continue our relationship and to see him represent our team and brands in such a positive way. The years to come are very bright.”
In his first year at Hendrick Motorsports in 2021, Larson delivered one of the most memorable performances in NASCAR history, winning 10 points-earning races, including a season finale walk-off win, to win his first Cup Series championship. The 30-year-old native of Elk Grove, California, has had another stellar performance in 2022 with back-to-back wins and his second straight playoff appearance with crew chief Cliff Daniels. Larson is also a prolific dirt racer, competing in a number of cars and series outside of NASCAR.
Away from the track, Larson is involved in a variety of community initiatives and founded the non-profit Kyle Larson Foundation in March 2021. He has raised thousands of dollars to support practical charities that benefit today’s youth, families and communities in need.
“I can’t explain how much this opportunity means,” said Larson. “The chance to compete for the top team and the best sponsors in racing is something every driver dreams of. I’m honored to have incredible people in my corner and incredible support from so many fans. Thank you to everyone at Hendrick Motorsports and the Hendrick Automotive Group for believing in me, Cliff and our team. While we’ve done some great things so far, I firmly believe that our best is still ahead of us.”
Highlighted by an annual increase in organic traffic for HendrickCars.com and double-digit increases in conversions, vehicle leads, online customer interactions, dealer reviews and job applications, Hendrick Automotive Group has measured a three-to-one return on its marketing investment in NASCAR. Each of the site’s busiest days in 2022 has been associated with NASCAR-related initiatives. The company has also employed Larson as a spokesperson for its corporate social responsibility programs, including contributing $100,000 to high school STEM programs in Georgia, North Carolina and South Carolina earlier this year.
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“Our partnership with Hendrick Motorsports continues to deliver impressive results for our company,” said Gary Davis, executive vice president and COO, Hendrick Automotive Group. “It is an important part of our effort to establish HendrickCars.com as a national brand while creating business opportunities for our dealership locations across the country. We’ve been able to recruit talented people to the organization and support our teammates with a unique incentive and commitment to expand programs, expand our community support programs, and bring our dealership locations to the attention of the NASCAR fan nationwide. We have been following the data and the decision to expand our relationship with Hendrick Motorsports was an easy one to make.”
The Hendrick Automotive Group has been committed to numerous successful motor racing marketing efforts. Along with Larson, HendrickCars.com is the primary sponsor of five-time NHRA Champion Greg Anderson and has supported motorsport at grassroots level.