Pixar’s Turning Red, the studio’s latest animated feature to be diverted from theaters to Disney+, topped Nielsen’s weekly streaming charts on its debut.
The film amassed 1.7 billion minutes of viewing, beating Netflix’s The Adam Project, which premiered on the same day (March 11), at number 4 with 1.36 billion minutes.
Netflix’s five-part medieval drama The Last Kingdom and new thriller series Pieces of Her took second and third place for the period March 7-13. Nielsen measures viewership through a TV for Disney+, Hulu, Apple TV+ and Amazon Prime Video and Netflix.
The Adam Project, which reunites star Ryan Reynolds and director Shawn Levy, doesn’t have to be a hit in the US to prove its worth. It has already been recognized as one of Netflix’s most-watched films worldwide. According to the company, the film ranks fifth all-time with 227.2 million streaming hours in its first 28 days.
Similar to Encanto (which remains in the top 10 nearly three months after streaming), Turning Red’s audience was 40% multicultural and 43% aged 2 to 11, according to Nielsen. Consistent with the central mythology and storyline, viewers were twice as likely to be from Asian households.
Pieces of Her is based on the New York Times bestseller by Karin Slaughter and comes from the producers of Big Little Lies and The Undoing. Toni Collette and Bella Heathcote stars in the twisted eight-episode drama. About 80% of viewers are over the age of 35, and two-thirds of them are female, Nielsen said.
Prime Video’s The Marvelous Mrs. Maisel, whose season 4 finale began streaming March 11, ranked eighth this week with 702 million minutes of streaming across 34 episodes.
Here is the complete top 10:
Turning Red (Disney+) – Movie, 1.701 billion views
The Last Kingdom (Netflix) – 46 episodes, 1,423B mins.
Pieces Of Her (Netflix) – 8 episodes, 1,415B mins.
The Adam Project (Netflix) – Movie, 1.36 B min.
The Invention of Anna (Netflix) – 9 episodes, 812m mins
Good Girls (Netflix) – 44 episodes, 790 million mins
Encanto (Disney+) – Movie, 783M mins.
The Marvelous Mrs. Maisel (Prime Video) – 34 episodes, 702 million mins
Love is Blind (Netflix) – 25 episodes, 689 million mins
NCIS (Netflix) – 354 episodes, 678 million mins