Beyonce shines in the new Lose Yourself In Love campaign for Tiffany & Co. She dances the storm in a strapless silver dress
Beyonce stars in a new ad campaign for Tiffany & Co, which was released Monday morning.
The 41-year-old beauty was seen dancing up a storm in a strapless silver dress while covered in diamonds in a clip shared to the Tiffany & Co Instagram page.
The mini-film attempted to capture the atmosphere of a New York City Studio 54 club where several backing dancers spun to the music. The film was directed by Mark Romanek and is part of the Lose Yourself In Love campaign.
New Bey: Beyonce stars in a new ad campaign for Tiffany & Co, which was released Monday morning
Sparkling: The 41-year-old beauty was seen in a black dress as she dripped in diamonds in a photo shared to the Tiffany & Co Instagram page
“The anthem film is a joyful celebration of individuality, joy and self-expression as part of SUMMER RENAISSANCE, the finale to Beyoncé’s latest album, which has been acclaimed worldwide,” said a press release shared with DailyMail.
Crooner Crazy In Love wears several key pieces from the luxury brand.
One is a platinum engagement ring with an internally flawless round brilliant diamond weighing over 10 carats.
And she’s also featured in pieces by Tiffany & Co. designer Jean Schlumberger.
Her dress was a head turner with big black sleeves and the main bodice made of gunmetal gray hardware.
The caption read: “Are you ready? #LOSEYOURSELFINLOVE #TiffanyHardWear.’
Knockout: The star is seen here in the Tiffany & Co Hardware campaign
The diva does that well: the pop singer has been working with the brand for many years
New Clip: Here she is in a commercial for the company that aired this month
So leggy: The bombshell exudes sex appeal in her video showing off her bare legs
A mini-movie was also made that looks like a nightclub scene and can be seen on the company’s website. In one clip, she sits on a crystal horse.
Tiffany & Co.’s Lose Yourself in Love campaign is part of the brand’s reach to underrepresented communities, per person.
Beyonce was last seen in a Tiffany & Co campaign called Date Night with her 52-year-old husband Jay-Z.
And in a campaign earlier this year, she wore a massive Tiffany & Co necklace called The Historic 1939 World’s Fair Necklace while co-hosting Jay-Z’s Oscars after-party.
Golden Girl: Tiffany & Co.’s “Lose Yourself in Love” campaign is part of the brand’s reach to underrepresented communities, the site added
Shining star: Beyonce was last seen in a Tiffany & Co campaign called Date Night with her 52-year-old husband Jay-Z. And in a campaign earlier this year, she wore a massive Tiffany & Co necklace called The Historic 1939 World’s Fair Necklace while co-hosting Jay-Z’s Oscars after-party