The complete return of Warner Bros. to the theatrical showcase, without HBO Max day and date, turns out to be a lucrative venture. Since debuting on Tuesday night, Matt Reeves’ film has accumulated. $ 21.6 million. Among the special previews for only one show, mostly Imax, on Tuesday and Wednesday, respectively, Batman called $ 4 millionwhich means Thursday broadcasts after 3 p.m. $ 17.6 million. Batman has been booked in about 3,300 theaters for previews, and its number of theaters is growing to 4,217 today.
Warner Bros.
Batman’s previews on Thursday outpaced DC’s price as the Justice League ($ 13 million) and Wonder Woman ($ 11 million), but under “The Dark Knight” ($ 18.5 million), “The Dark Knight Rises” ( $ 30.6 million) and Batman v. Superman ($ 27.7 million). M). Still, Batman is in a very strong box office and is coming to such a great, key moment for theaters: it’s been a year since the New York and Los Angeles markets reopened, LA has just announced a lift its indoor mandate for masks for vaccinated and unvaccinated, while New York is expected to repeal its policy on indoor masks on Monday, March 7. The NRG reported earlier this week that those moviegoers who are “very or somewhat comfortable” to go to the cinema have reached 80%, only a point shy of the highest value of all time set on July 11, 2021 (81% ).
I heard that Warner Bros. as of yesterday, they had $ 50 million in pre-sales for the weekend for Robert Pattinson’s film, and it’s not pre-loaded, with strong ticket sales expected on Saturday, not just today. Only Imax previews sold out on Tuesday. Warners made the visuals Tuesday and Wednesday to generate warmth, as they believed in the film; allowing fans to see it first.
Where does Batman leave this? Batman vs. Superman, released a week before Easter weekend in 2016, previews on Thursday amounted to 34% of the first day on Friday of $ 81.55 million, which turned into a $ 166 million opening. Thursday of the Dark Knight regained 28% of its $ 67.1 million on day one, and this movie turned into $ 158.4 million in three days. So we can expect the first Friday for Batman of at least $ 60 million.
Reeves’ nearly 3-hour film doesn’t put anyone to sleep: Thursday night’s PostTrak polls show 4 1/2 stars, 88% positive and a whopping 73% definite. Men over 25 are in the lead with 42%, giving Batman a 86% rating, men under 25 like him 90% positively, women over 25 turned 17% with a rating of 85%, while women under 25 accounted for 14% of the crowd with a score of 95%. Overall, Batman’s previews are built on the 18-34 demonstration, the basis of the movie business, which accounted for 68%. Those over 45 made up 11% of the crowd, while those over 35 made up 25%. PostTrak surveys showed that nearly half of the audience watched Batman in a regular theater, while 24% were in Imax and 23% in a PLF hall. Seventy-six percent of the audience bought their tickets online, while 24% were in the theater.
Twenty percent bought their tickets to Batman a week ago, 23 percent last week, 16 percent the day before they saw the photo, while 40 percent bought tickets the day they watched the movie.
Among the regular films to be played on Thursday, Sony’s Uncharted leads with $ 1.09 million in 4,275 theaters, ending its second week with $ 29.1 million and a total of $ 89.2 million. The MGM / UAR dog raised $ 640,000 on Thursday, up from $ 13.2 million in the second week and a total of $ 33.9 million.